promotion: CoverMe Ltd
IDEA® Health & Fitness Association partners with CoverMe Fitness to deliver real-world solutions for fitness professionals across the globe
10 Jul 2024
The agreement has been made to create more opportunities for fitness professionals / Shutterstock/Lucky Business
Combining their extensive expertise and experience, the two organisations are set to revolutionise the global fitness sector by providing an effective solution to the industry’s perennial recruitment issues, enhancing opportunities for fitness professionals.
IDEA is the world’s leading organisation for fitness and wellness professionals; the original one-stop solution providing the education, resources, community and experiences fitness professionals need to succeed.
It’s also the creator of FitnessConnect®, which is the largest global directory of qualified/verified fitness professionals. As CEO and owner of IDEA, and recently appointed chair of World Active, a global organisation advancing the fitness industry, Amy Boone Thompson is dedicated to anticipating and meeting the needs of fitness professionals across the world.
She said: “For IDEA members, think of these added features as IDEA FitnessConnect 3.0. Through this partnership, not only will we continue to verify credentials and liability insurance, but we can now offer enhanced features to place your profile in front of the hiring clubs/managers in your community who are looking for talent with your exact expertise. Sub a class or audition for a role all by simply turning on your app.
“We believe our partnership with CoverMe offers a viable solution for both sides of the market. The CoverMe app connects educated, qualified and insured fitness professionals with local clubs and studios, enabling these professionals to advance their careers and boost their income. At the same time, clubs can ensure high-quality classes and sessions take place to provide an excellent member experience.”
The intuitive CoverMe app was developed by co-founders Rosanna Tucker and Beverlee Brinkworth, who have decades of hands-on operational experience owning and managing boutique venues to big-box brands.
Their deep understanding of industry-wide challenges, such as managing staff and ensuring compliance with insurance and certification requirements, inspired them to create a solution that saves time and reduces stress for fitness professionals, club owners and operators.
The app seamlessly connects fitness professionals, including group fitness instructors, personal trainers, yoga teachers, sports coaches and swim instructors, with venues. This connection allows fitness professionals to boost their profiles, expand their networks and increase their earnings. The integrated system ensures compliance, enhances communication and includes a rewards system to incentivise and retain fitness professionals.
“Think of CoverMe as your pocket full of fitness,” says Rosanna Tucker, CEO of CoverMe. “The app is your digital wallet, which stores your certificates and insurance, where you can manage your invoicing and enjoy partner discounts. Above all, this is your route to getting in front of the venues where you really want to work, so you can earn more money, when and where you want to,”
A game-changer for venues too, the app enables operators to manage their teams and scout for fresh talent by posting audition requests to local and relevant professionals.
Fitness professionals who join the CoverMe community also receive the recognition and reward they deserve by earning points and badges for engagement on the app. These unlock discounts and offers from well-known brands to enhance their careers.
IDEA also complements the fitness professional’s ongoing career by offering low-cost liability and health insurance, business tools and access to thousands of articles and online courses to provide an online learning experience, continuing education credits toward recertification and advanced speciality certificates to advance professionally.
The strategic alliance between IDEA Health & Fitness Association and CoverMe Fitness is poised to set a new standard in the fitness industry. By addressing the real-world challenges faced by fitness professionals and club owners and operators, this partnership creates an end-to-end solution and will enhance the careers of fitness professionals, ensuring better experiences for clubs and their members alike.
The CoverMe app, which is already used by operators in the UK including Virgin Active, Fitness First, Lift Brands and Serco, recently launched in Australia. It makes its US debut at 2024 IDEA World Convention, IDEA’s annual celebration designed to Inspire the World to Fitness®, which runs from 10-14 July, 2024 at the Los Angeles Convention Center.
IDEA members can download the free app at the CoverMe booth #718 in the West Hall, set up their profile and have a free professional photo taken. A US$1,000 prize for the best CoverMe profile will be available every day.
IDEA Health & Fitness Association and CoverMe Fitness have announced a strategic partnership / IDEA / CoverMe Fitness
More press releases and updates from CoverMe Ltd:
CoverMe Fitness, the studio management app for the fitness industry, has launched in
Australia, with industry veteran Tony Zonato as managing director for the region.
Roehampton Club is an exclusive club in south London catering for 5,000 members, which prides
itself on delivering exceptional fitness experiences.
CoverMe Fitness, the innovative studio management app for the fitness industry, launches this
month in Australia, with industry veteran Tony Zonato leading the rollout as Managing
Director for the region.
Complaints about group exercise have become a thing of the past for the Reynolds Group
thanks to its partnership with CoverMe, a digital platform that simplifies group exercise
and PT management for clubs and instructors.
As an instructor with more than 20 years’ experience under her belt, Syreeta Stracey knows
only too well the struggles of finding cover when she’s unwell or a holiday means she cannot
take her regular classes. Being introduced to the CoverMe app has changed that.
CoverMe Ltd: featured in HCM and Fit Tech magazines
HCM People: Bev Brinkworth and Rosanna Tucker
Our ambitions are to expand globally to introduce Studio Society to key markets, reshaping fitness paradigms
CoverMe Ltd
Tel: 07891 503525
Email: [email protected]
Web:
www.covermeapp.co
Address:
5 Hyde Road ,
Paignton,
Devon,
TQ4 5BW,
England
Louise Crossland, head of commercial
CoverMe Ltd video gallery:
Key personnel
Rosanna Tucker, co-founder and CEO
Beverlee Brinkworth, co-founder and COO
Louise Crossland, head of commercial
Edith Meredith, head of onboarding
Beverlee Brinkworth, co-founder and COO
Louise Crossland, head of commercial
Edith Meredith, head of onboarding
Key customers
All venues, from boutique studios to big-box fitness sites, including:
• Virgin Active,
• Fitness First,
• Total Fitness, and
• Serco Leisure.
• Virgin Active,
• Fitness First,
• Total Fitness, and
• Serco Leisure.
Plans for the next 12 months
This year will see further expansion across the UK in geographical regions to establish
the largest network of fitness professionals, including group exercise instructors, personal trainers, sports coaches, swim teachers etc of any platform.
We have recently launched in Australia and North America and will also roll out to Canada, South Africa and Europe in the next 12 months.
We have recently launched in Australia and North America and will also roll out to Canada, South Africa and Europe in the next 12 months.
Testimonial
“This is a fantastic concept and exactly what all class operators need to enhance efficiency, member satisfaction levels and avoid the frustration of classes being cancelled or changed at short notice.”
– John Treharne, founder, The Gym Group and executive chair and non-executive director, CoverMe
– John Treharne, founder, The Gym Group and executive chair and non-executive director, CoverMe
Testimonial
"The advancement of technology puts everything at our fingertips 24/7: food, fashion, and fast cars. And now the same is true for group exercise instructors - CoverMe is the ‘Uber' of class subbing.”
– Emma Barry, co-founder, Good Soul Hunting and non-executive director, CoverMe
– Emma Barry, co-founder, Good Soul Hunting and non-executive director, CoverMe
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