A room filled with snow as a place to cool down after the sauna. Regarding the ways the SnowRoom can be used for business, however, there are no limits to creativity: there is a unique story to every business and the SnowRoom adapts to it seamlessly.

Bad Brambach in Germany is uniquely known for its natural radon occurrences. The noble gas, which is successfully used in pain therapy, is what makes this location of Sächsische Staatsbäder (Saxon State Spas) exclusive.

In order to get the most value out of the investment made, the SnowRoom is integrated into the Radon Therapy in the Sächsische Staatsbäder in Bad Brambach and sold accordingly. Every single therapy pays off: every stay in the SnowRoom accompanied by a therapist is paid individually.

The SnowRoom is not sold as an optional within a SPA area where visitors decide whether to enter the cold chamber or not. While guests there pay for access to the entire area, patients who decide to buy a Cold-Warm-Therapy also pay directly for the access to the SnowRoom.

The SnowRoom is a perfect fit for the Cold-Warm-Therapy and is perfectly integrated in the business model of Sächsische Staatsbäder in Bad Brambach: The SnowRoom with its cold temperatures reduces the patient’s pain immediately and is part of a three-steps-therapy: The Tepidarium is the first station. Next, patients cool down in the SnowRoom at -10°C and finish the cycle in a light-and heat room.

The alternation between warmth and cold causes the vessels to constrict and dilate, thus improving the blood supply to the body. The snowy ambience transports patients into a winter landscape and promotes well-being and relaxation. This method has proven effective for inflammatory rheumatic diseases, chronic pain, arthrosis, fibromyalgia, circulatory regulation- and sleep disorders.

This Therapy is an option at Sächsische Staatsbäder that can be combined with the Radon-Therapy. A radon cure can successfully alleviate pain in the musculoskeletal system and strengthen the immune system. Sächsische Staatsbäder Bad Brambach offers a variety and combination of several radon application possibilities to target the main structures of the immune system (e.g., bath therapy, drinking therapy, inhalation and mouth washes).

Background
The Lodge at Woodloch is a five-star, adults-only destination spa resort located in the Poconos in Pennsylvania, on the east coast of the United States. It’s considered one of the top destination spas in the US, ranking #8 in Conde Nast Traveler’s 2022 list.

The Lodge is an intimate, yet sprawling destination spa that celebrates nature and offers guests the opportunity to explore its uniquely beautiful 500-acre sprawl, including extensive hiking trails, a beautiful stream and pristine lake, garden dinners right in the middle of its farm-to-table garden and so much more. There is something for everyone, from archery and biking to fishing, kayaking and paddle boarding to guided, mindfulness nature walks.

When guests are ready to head indoors, the Lodge does not disappoint. Owner John Kiesendahl and his team constantly look to ways to refurbish and improve the property’s offering in a mission to provide something new to delight guests each and every time they return.

A recent update to its 40,000-square-foot spa was the addition of a TechnoAlpin SNOWROOM, along with a Himalayan Salt Sauna and Tyrolean Bucket Shower.

“Everything at the Lodge is based around nature,” said Kiesendahl. “The Snow Room fits right into that. It’s completely natural and totally invigorating. It makes me feel great.”

SNOWROOM Discovery
Kiesendahl first encountered the TechnoAlpin SNOWROOM as part of his own wellness journey while traveling on a cruise. He was immediately captivated and visited the SNOWROOM daily because of the burst of energy he experienced each time he entered. “He knew this was an experience he had to bring back to our guests,” said Brooke Jennings Roe, Director of Marketing & PR.

“Because we use our natural surroundings as our muse, the SNOWROOM was a perfect fit,” said Kiesendahl. “As opposed to other cold experiences like bath plunges, the SNOWROOM feels like a snowy forest (similar to our beautiful forest a few months of the year) and allows the body to cool down more naturally.”

Results
Determining the ROI on a spa amenity like a SNOWROOM isn’t just about numbers, it’s also about delighting guests in a way they never imagined and giving them something to talk about long after they’ve left. The SNOWROOM brings the magical appeal – and accessible cold therapy benefits – of tingling cold and soft powder snow to guests at the Lodge 365 days a year, something that is making a hugely positive impact.

“Guests are happier than ever," said Kiesendahl. "They’re going to come back next year and they’re going to tell their friends. The SNOWROOM is contributing to continuing growth of the Lodge. It’s one of the best things we’ve ever done."

Guest Feedback
The reaction to the SNOWROOM has exceeded all expectations. According to Roe, there is a continual flow in and out of the SNOWROOM and the Salt Sauna of guests explore the benefits of hot/cold contrast therapy. “What’s great is that guests return to experience it again and again – it’s not the novelty that make it appealing, it’s how it makes them feel.”

Roe says this popularity will only continue as more people embrace contrast therapy - and its accompanying health benefits - in the United States.