Snap Fitness has unlocked the secrets of community-building using Myzone to increase attendance and earn member loyalty

Creating an engaged community doesn’t come easy, but the right partnerships and technology tools can pave the way to success through personalisation, process improvement and performance gains.

Head of fitness at Snap Fitness, Scott Walker, has seen the benefits that Myzone brings to his own training and now he’s embracing this value-add opportunity through heart rate training for the Snap community.

“Myzone provides our staff with excellent talking points, allowing them to engage members in meaningful interactions,” explains Scott. “The platform enables us to create groups comprising like-minded individuals, fostering a sense of camaraderie and connection among our members.

“We’re able to create inclusive fitness challenges that cater to diverse needs and preferences of our members, ensuring everyone feels involved and motivated to participate.

“The one standout for us is the app – it offers an incredibly engaging and interactive experience and we use it a lot to communicate with our Myzone community.”

Tech that brings people together
Using technology that inspires physical activity in and out of the gym is what brings people together and gets them moving with you, even away from your four walls.

“The emphasis on community is a fundamental aspect that sets our gym apart from others in our areas,” Walker continues. “We recognise the importance of fostering a sense of belonging and connection amongst our members.

“By prioritising community building, we’ve created an environment where individuals feel supported, motivated and valued. This strong sense of community resonates throughout our gyms, creating a distinct and exceptional experience that sets us apart.”

More: www.myzone.org