Health Club Management magazine
2012 issue 11
3. Editor's letter: A broader church
How can gyms cater for an increasingly diverse market without alienating certain niche audiences with their messaging?
6. Letters:
The time is right to embrace corporate wellness, says Peter Croft of FitLinxx
8. News round-up:
Leisure Connection gets a cash injection, and RAPs is launched for swimming professionals
16. International news:
Technogym opens its new wellness headquarters in Cesena, Italy, and Trainmore opens its fifth fitness facility in the Netherlands
20. IHRSA update:
Bill Clinton attends the launch of the Technogym Village, and IHRSA publishes its latest health club consumer report
24. FIA update:
CEO David Stalker outlines the timeline for the production and publication of new standards
for exercise referral
28. Everyone's talking about...: The Olympic legacy
How can the fitness industry capitalise on the wave of enthusiasm generated by London 2012?
30. Interview: Anastasia Yusina
The president of Strata Partners talks to Kate Cracknell about a new medical fitness concept, and creating products people will pay for
36. New opening: Getting the bug
Kate Cracknell visits the inaugural site of gymBUG in St Helens – a premium budget operation that's set to exceed expectations
40. Nutrition & health: Sweet truth
A growing body of research points to sugar as the key culprit in the rise of obesity and chronic disease. What part can the fitness industry play in tackling the problem?
48. Free weights: Free – for all
As free weights areas continue to grow in popularity, especially with females, how can operators make the most of the space?
52. Exercise & ageing: Active ageing
The elderly represent a large, and growing, segment of the population who need regular exercise. Kath Hudson asks why many operators are largely ignoring this opportunity
57. Retention series: Welcome to my house
Richard Ekstrom shares his thoughts on a very personal approach to customer service
61. Service & maintenance: A stitch in time
Why should health club operators bother with preventative maintenance on their equipment? Kay Glover reports
65. Show review: LIW 2012
Laura Dagg rounds up some of the highlights from this year's event in Birmingham – from the latest product launches to the keynotes and live show floor sessions
70. Health Club Awards: Members' choice
The second annual Health Club Awards took place alongside LIW in September, showcasing the best club operators around the country as voted by their members. We give an overview of this year's winners
72. Studio equipment: Fitness-kit.net special
The latest product launches for your studio space: friction training from Flowin, Torq-King's new roller-based system, SAQ's Aerofloor training platform, and new plyo boxes from Escape Fitness
74. Supplier showcase:
Matrix Fitness equips a luxury country club, while Technogym gets involved in community wellness
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