Health Club Management magazine
2021 issue 11
Health Club Management 2021 issue 11
On the cover: Sondre Gravir
"It's about offering a product that engages the whole population," says the SATS CEO
5. Editor's letter: Time to step up
The fitness sector must support the new Fitcert.eu quality standard, says Liz Terry
12. Letters: Write to reply
Denbighshire Leisure’s Jamie Groves challenges the industry to reboot and work to elevate the member experience
14. HCM People: Randy Hetrick
The founder of TRX talks about his new business venture – OutFit
20. HCM People: Alex Nicholl
The MD of Sweat by BXR on Middle East expansion, working with Anthony Joshua and upcoming openings in the UK and Greece
24. HCM People: Paul Ramsay
3d Leisure is celebrating its 30th anniversary. We talk growth, regrets and business success with the MD
28. HCM News:
This month’s key news stories, including: Therme's plans for £100m facility in Scotland; Madrid to invest €100m in wellbeing hubs and WIFA and Sport Alliance launch study into gender diversity and equality
36. Interview: Sondre Gravir
Nordic operator SATS is on a mission to get everyone into exercise, as its CEO explains to Kate Cracknell
44. Promotion: Funxtion
Fitness First Germany has upgraded its
members’ gym floor training experience with the
rollout of Funxtion’s Multiscreen Virtual Player
46. Everyone’s talking about: Pricing
What pricing models can operators deploy to rebuild business after lockdowns? Kath Hudson investigates
52. Sponsored: Active IQ
Leisure operators should
embrace activity to engage
members says Jenny Patrickson,
managing director of Active IQ
54. Standards: Elevating the industry
EuropeActive and the European Committee for Standardisation launch new benchmarks for health club operations. Cliff Collins explains
60. New opening: Street smart – John Reed London
Fusing art, fitness and music, RSG Group’s flagship brand – John Reed – opens its first location in the UK. Liz Terry takes a tour
66. Statistics: What's happening stateside?
Research from tech firm Mindbody gives insights into the US health and fitness market, as Lauren McAlister reports
Health Club Management 2021 issue 11
On the cover: Sondre Gravir
"It's about offering a product that engages the whole population," says the SATS CEO
70. Opinion: Physical trainers as health workers
The bonds that existed long ago between exercise and healthcare must be reforged, says Muir Gray
74. Sponsored: Life Fitness: Feet on the ground. Fitness in the clouds
Life Fitness has launched a new mobile app, called Life Fitness
Connect, to provide the ultimate workout experience
76. Interview: Chris Rondeau
The CEO of Planet Fitness, Chris Rondeau, talks to Kate Cracknell about the franchise operator’s post-lockdown bounceback
84. Software: Getting upgraded
Software suppliers tell Steph Eaves how they’ve upgraded to help health clubs rapidly adapt to the needs of consumers in a pandemic environment
91. Flooring: Five star flooring
Suppliers share their most exciting products, launches and installations from 2021
96. Sponsored: Fitronics
Fitronics’ new member journey software is supporting the
University of Oxford in improving its services for users
98. Supplier showcase: Pulse Fitness: The premium touch
Premier Gym + Fitness, based in Newton Abbot, Devon, has opened
its doors to the public thanks to the help and support of Pulse Fitness
100. Supplier showcase: Tanita: Engaging insights
Code Fitness has partnered with body
composition experts Tanita to put
analysis at the heart of its programmes
102. Supplier showcase: TVS Group: University’s new court has star appeal
TVS Group installs new world class facilities at the University of Kent in partnership with Robbins
105. fitness-kit.net: Product innovation
HCM reveals the latest from AtmosAir, Trybe, Power Plate and Werner Dosiertechnik
108. Research: Exercise tames inflammation
Exercise has been found to fire up the body’s production of endocannabinoids and reduce chronic inflammation, according to a recent study
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Featured supplier news
Altrafit has taken further steps to cement its reputation as a provider of high-quality,
affordable functional fitness equipment that is built to last with the development and
introduction of a new functional fitness keg for luxury gym operator, Third Space.
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