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Frame Kings Cross studio to kickstart brand expansion
Trendy London fitness chain Frame will open its third studio next month, amid plans to scale up the business and double revenue by the end of 2016.
Frame founders Pip Black and Joan Murphy are planning a further two studios in 2016 and expect turnover to hit £5m as part of the expansion, which also includes a move into retail.
Situated in the middle of the major regeneration project underway around Granary Square, Frame Kings Cross will be the latest addition to London’s booming boutique fitness scene when it opens on 1 October. The 4,800sq ft (446sq m) site will have three studios to start, with a fourth planned for next year.
Classes on offer at the new site will include Boxfit, Ass & Abs, Frame Body, Kettlebells and Dance Cardio, while there will be dedicated areas for Yoga / Barre, Reformer Pilates and personal training.
Frame Kings Cross will also have an “all singing all dancing” café serving healthy foods such as salads and protein bowls, protein pancakes, fresh juices and smoothies throughout the day. As is the case with an increasing number of boutique studios, there will also be a retail area stocked with a wide range of active wear.
“Alongside the launch of Frame Kings Cross, we’re launching a brand new website, fully mobile optimised and here to make an active lifestyle easy and accessible for people, even those who can’t make it to the studios,” said Black and Murphy, who co-founded Frame in 2009.
“It will be packed full of relevant content and will be selling a curated collection of the best active wear out there – sourced from around the globe.
“We’re super driven and have global aspirations – so watch out for lots more exciting news on the horizon.”