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Jamie Oliver launches new Italian restaurant in Oxford
Celebrity chef Jamie Oliver has launched his Jamie’s Italian restaurant chain with the opening of its first location on George St. in Oxford.
Further Jamie’s Italian restaurants are planned for Bath and Kingston later this year, and Caterer.com has reported that locations in Brighton and Cambridge will follow in early 2009, and that as many as 20 outlets are planned in the next five years.
“George St. is the perfect location for what we intend will be a regular pit stop for anyone who enjoys brilliant, simple, rustic Italian food in a relaxed environment,” Oliver said in a statement on his website.
The restaurant, which is designed to be affordable and accessible, will not take bookings.
Main courses are priced between £8.75 and £16.50, with pasta dishes costing from £5 to £9.50.