Luxury Ayurveda aromatherapy brand Subtle Energies has made its first foray into the Italian wellness market and partnered with The Spa at Mandarin Oriental, Milan.

The Australia-based spa and wellbeing brand has introduced a full collection of facials, therapeutic body treatments, advanced holistic massages and wellness programmes to the Italian spa’s menu.

“Our products and treatments not only solve skin and body ailments but also empower one’s physical, mental and emotional wellbeing,” said Nick Irani, Subtle Energies director of operations and brand development.

“We’re delighted to partner with Mandarin Oriental, Milan and bring these healing therapies and products to the Italian market, and we look forward to developing the team to deliver our rejuvenating, restorative and healing therapies.”

Subtle Energies welcomes Alisa Shroff to the team

In other news, the brand has announced that Alisha Shroff has joined its senior leadership team as global marketing director.

As the head of all Subtle Energies global customer-centric initiatives, Shroff will focus on driving global omnichannel growth, content and digital marketing strategies, as well as helming the company's loyalty and CRM programmes.

“We’re thrilled to have Alisha join our family in this critical juncture of our journey,” said Nick Irani, “Her expertise in driving consumer-first initiatives will help drive us forward in our communications including all things digital.

“We look forward to elevating our brand presence further with Alisha on board as we release a strong innovative pipeline in celebration of our 30th year since Subtle Energies started as a clinic.”

With more than 17 years’ marketing expertise in luxury fashion, Shroff has previously spearheaded omnichannel and consumer communication and has global experience with a diverse portfolio of brands. She also holds a Master's Degree in International Marketing Management and will be based between Hong Kong and the UK.

About Subtle Energies Partnered with more than 85 global spas, Subtle Energies creates results-based aromatherapy, natural skincare and wellness solutions founded on authentic Ayurveda principles.

Uniting the two sciences of Ayurveda and aromatherapy, Subtle Energies and its founder Farida Irani, are pioneers in reviving the art of using rare and essential oils long forgotten in today’s practices.

Subtle Energies employs a variety of therapeutic techniques and uses Marma therapy points (pivotal vital energy areas of the body that are worked on to strengthen the body and energise the surrounding muscle and tissue, releasing stress) to offer a sensorial and holistic experience.