“Serums are an absolute must in any routine,” said Margo Marrone, founder of The Organic Pharmacy. “My favourite tool in the arsenal of skincare, they’re easy to layer, easy to customise and give such excellent results.”

Inspired by this, Marrone and the team behind her London-based skincare and spa brand have developed the Niacinamide Ultra 5 Serum to simplify skincare routines with one simple hero serum.

Launched today, the product is blended with five per cent niacinamide, stabilised vitamin C, bakuchiol, triple molecular hyaluronic acid and organic rose water.

With a milky texture, The Organic Pharmacy’s newest serum has been blended to smooth wrinkles, minimise pores, brighten the skin, reduce redness and repair the skin barrier in one simple step.

Suitable for all skin types, the formula is 84 per cent organic and 94 per cent natural.

“The vision for the Niacinamide Ultra 5 Serum was simplicity, efficacy and most importantly, being backed by clinical results,” Morrone adds.

During consumer trials, the serum was tested on every skin type and tone. After a week, consumers reported visible signs of improvement to the tone and redness of the skin. Meanwhile, after 28 days, users said their pore size was reduced, fine lines and wrinkles appeared smoother and the skin looked brighter and healthier.