The second phase of Tourism Australia’s Unique Australian Invitation campaign will be launched in the first week of October in the UK with TV, print and online activity.
The campaign is part of Tourism Australia’s £2m investment in the UK between September 2006 and June 2007.
The objective is to target the consumer during a key holiday planning period and influence them to choose Australia for their next long-haul trip.
It will showcase a range of Australian experiences, focusing on the participatory nature of the destination and inviting holidaymakers to get involved.
The new print advertisements will run until December 2006 in weekend supplements, including the Times magazine, Guardian Weekend and Stella, as well as in monthly magazines such as Conde Nast Traveller and Wanderlust.
A 30-second version of the advertisement will be aired on TV and on websites such as yahoo, MSN and Virgin.
Advertising agency M&C Saatchi designed the advertisements and media-agency Carat planned the advertising strategy.
The Broadcast Advertising Clearance Centre (BACC) banned the term ‘bloody’ from UK television in Tourism Australia’s (TA) phase one advertising campaign – titled So where the bloody hell are you? – in March, which provided aTA with significant free publicity. Details: www.tourismaustralia.com
The second phase of Tourism Australia’s Unique Australian Invitation campaign will be launched in the first week of October in the UK with TV, print and online activity.
Life Fitness has reimagined cardio with the launch of its Symbio line which has been
designed with advanced biomechanics and offers deep levels of customisation
Weight loss drugs are altering consumer behaviour, disrupting sectors from food retailing (smaller portions) to apparel (less fabric needed). We need to move fast to align with this new reality
As the UK healthcare sector struggles with ever-increasing demand, health club operators are stepping in and offering members welcome medical support. Kath Hudson reports
Indoor bikes may remain stationary, but the discipline is in constant motion.
Innovators tell Steph Eaves how they’re keeping pace with the latest trends
The Maybourne Group has unveiled its all-new London
hotel The Emory. Megan Whitby goes behind the scenes
at Surrenne, its cutting-edge health and wellness club
In today's rapidly evolving fitness industry, where many online courses promise secret
formulas for entrepreneurial success, the reality is that few provide the necessary
knowledge to thrive in this fast-changing profession.
The Fitness Group, the UK’s leading fitness education training provider,
is expanding to the Middle East, identifying Dubai as a key growth market as the business
continues to expand internationally.
The second phase of Tourism Australia’s Unique Australian Invitation campaign will be launched in the first week of October in the UK with TV, print and online activity.
The campaign is part of Tourism Australia’s £2m investment in the UK between September 2006 and June 2007.
The objective is to target the consumer during a key holiday planning period and influence them to choose Australia for their next long-haul trip.
It will showcase a range of Australian experiences, focusing on the participatory nature of the destination and inviting holidaymakers to get involved.
The new print advertisements will run until December 2006 in weekend supplements, including the Times magazine, Guardian Weekend and Stella, as well as in monthly magazines such as Conde Nast Traveller and Wanderlust.
A 30-second version of the advertisement will be aired on TV and on websites such as yahoo, MSN and Virgin.
Advertising agency M&C Saatchi designed the advertisements and media-agency Carat planned the advertising strategy.
The Broadcast Advertising Clearance Centre (BACC) banned the term ‘bloody’ from UK television in Tourism Australia’s (TA) phase one advertising campaign – titled So where the bloody hell are you? – in March, which provided aTA with significant free publicity. Details: www.tourismaustralia.com
The second phase of Tourism Australia’s Unique Australian Invitation campaign will be launched in the first week of October in the UK with TV, print and online activity.
Life Fitness has reimagined cardio with the launch of its Symbio line which has been
designed with advanced biomechanics and offers deep levels of customisation
Weight loss drugs are altering consumer behaviour, disrupting sectors from food retailing (smaller portions) to apparel (less fabric needed). We need to move fast to align with this new reality
As the UK healthcare sector struggles with ever-increasing demand, health club operators are stepping in and offering members welcome medical support. Kath Hudson reports
Indoor bikes may remain stationary, but the discipline is in constant motion.
Innovators tell Steph Eaves how they’re keeping pace with the latest trends
The Maybourne Group has unveiled its all-new London
hotel The Emory. Megan Whitby goes behind the scenes
at Surrenne, its cutting-edge health and wellness club
“Having now done some franchising, we realise that doing boutiques well requires detailed focus, blood, sweat and tears that can only be delivered by the homegrown team”
Disappointment about being
passed over for promotion
gave Neil Randall, the resilience
he needed to climb the ranks.
He talks to Kath Hudson about
the challenges he faced early
in his career and the skills
he learned from them
In today's rapidly evolving fitness industry, where many online courses promise secret
formulas for entrepreneurial success, the reality is that few provide the necessary
knowledge to thrive in this fast-changing profession.
The Fitness Group, the UK’s leading fitness education training provider,
is expanding to the Middle East, identifying Dubai as a key growth market as the business
continues to expand internationally.