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Travelodge unveils £10m 'sleep manifesto'
Budget hotel operator Travelodge has launched its new £10m 'Retailer of Sleep' television advertising campaign - its first for two decades.
A new internal 'sleep manifesto' has been unveiled by the UK-based chain, which provides a staff training focus on reducing noise and reorganising delivery times to help minimise guests' sleep disruption. According to Travelodge, it has refurbished more than 1,000 bedrooms, replacing beds and modifying door catches as part of its 'sleep audit'.
Managing director Guy Parsons said: "We know that noise level is one major influence on the quality of a night's sleep so we are determined to minimise the potential for noise wherever possible. "Whether it is the timing of laundry deliveries or early morning visits from dustcarts keeping our customers awake, we will endeavour to find a solution."