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Woodford joins Alliance Leisure
Sales and marketing consultant Paul Woodford has joined leisure services company Alliance Leisure.
Woodford will merge his own sales and marketing consultancy with Alliance in order to bring his knowledge in public and trust sector in-house to the company.
His new role will see him lead Alliance's support division and will be working closely with national partnership manager John Leaver to offer sales, marketing and retention solutions to more than 150 sites throughout the UK.
Woodford said: "This is an excellent opportunity for me to bring my expertise to a leading company which continues to grow from strength to strength."