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YOUR Personal Training creates Hyperice Recovery Hub for Waterside Hotel and Leisure Club
YOUR Personal Training (YPT), the UK’s largest PT management company, has created a
dedicated recovery hub for members of the Waterside Hotel and Leisure Club.
The hub, which has been created in an unused corridor space, brings Hyperice’sspecialist recovery products to its members, aiding warm up and recovery times pre and
post physical activity, as well as helping people to move more freely.
The Waterside’s recovery zone consists of four mats with two slimline Hyperice chargingstations, with each containing two Hypervolt 2 cordless percussion handheld massage
guns, two Vyper 2.0 vibrating rollers, two Hypersphere deep massage ballsglobes and aseparate Zero Gravity Hyperice Chair, as well as an informative ‘how to’ instruction
poster. The equipment needs no preparation, no ice and no cords, and operates usingpercussion, air compression and vibration, giving muscles relief.
James Lorey, Operations Director at YPT explains: “We’ve created a new and specialist
recovery zone in an unused space that wasn’t suitable for bulky fitness machines. Weare passionate that customers of the Waterside Hotel and Leisure Club have a
transformative and positive experience, every time they visit, and the recovery hubtakes this to the next level, enabling us to integrate recovery into our overall offer to the
club, as part of our strategic partnership with Hyperice.
“We have upskilled our PT’s with a specialist CIMSPA-endorsed CPD in warm up andrecovery, educating them on the importance of recovery and how to get the best out of
Hyperice technology. Our PT’s are then empowered to run ‘recovery workshops’ for theirPT clients and the wider gym community at the club.
“Our PT’s tell us that incorporating a recovery session in their offer differentiates theirservices from other fitness providers, as members are intrigued and excited by the
recovery zone. It also gives our PT’s a new way to engage and get chatting to potentialnew clients.”
YOUR Personal Training and Hyperice will be rolling out the recovery hub offer to more
operator partners, putting recovery front and central to their overall wellbeing vision.
Alice Hulley, Leisure Director, Waterside Hotel and Leisure Club says: “Recoverytechnology is no longer just for professional and elite athletes; it has every day benefits
for our customers. We know our members have enjoyed learning about the benefits ofHyperice from the YPT personal trainers’ free workshops, and are actively using the
equipment both pre and post work outs. For us, the Hyperice Recovery Hub ticks all theboxes; it is adding value to an unused space, our customers feel valued by the
investment, and it also generates a further secondary spend, as we additionally sellHyperice products to our customers to use at home.”