press release: Balanced Body®
Balanced Body appoints Bill Auvil as new sales director
07 Aug 2024
![](https://www.leisureopportunities.co.uk/images/2024/HIGH353723_505381_949475.jpg)
Bill Auvil (inset) has been appointed Sales Director of Balanced Body / Balanced Body / Bill Auvil
Auvil, an accomplished sales executive, joins Balanced Body® following what has already been a remarkable career. Most recently, he served as Sales Director at Golf Pride, a company renowned for its top-tier golf performance equipment. There, he held key business management responsibilities, from maximising profits to leveraging team strengths to enhance overall company performance.
He played a crucial role in developing Golf Pride®’s global distribution strategy, revamping the global sales structure, negotiating long-term partner selections and agreements, and significantly increasing growth initiatives.
Reflecting on his new role, Auvil states: “Balanced Body® stands out as the global innovator and leader in its field, a position that is key to maintain and maximise as Pilates undeniably continues to experience such a surge in popularity around the world.
“I have spent the last decade in global roles, working directly with customers, distributors and clients, driven by challenge and undeterred by obstacles, always committed to raising the standards of excellence. I aim to leverage my expertise and experience to help Balanced Body® achieve even greater success during this prosperous time.”
With proven success in leading global strategies and significantly boosting sales and profitability, Auvil will play a pivotal role in shaping Balanced Body’s® sales strategy worldwide. He will capitalise on the opportunities presented by the Pilates boom and explore new avenues and markets for growth.
Ken Endelman, Balanced Body founder and CEO, adds: “Auvil has an impressive track record and brings invaluable knowledge, experience and expertise to the Balanced Body® management team. His ability to blend strong interpersonal, sales and strategic skills is unparalleled and he infuses Balanced Body with a fresh energy and insight in this exciting high growth period.
He has been with us for just under a month and he’s already become an integral part of our dynamic team as we embark on a new chapter in strategy, expansion and innovation.”
For more information visit www.pilates.com
More press releases and updates from Balanced Body®:
Following the launch of its new, pioneering Pilates Group Reformer program designed
specifically to upskill practicing instructors to teach Pilates Reformer, Balanced Body® has
teamed up with Ten Health and Fitness as a UK delivery partner.
In response to growing member and community demand for Reformer Pilates, The Thames Club has
launched a new, dedicated Reformer Pilates studio as part of its Hot Yoga Club brand.
Balanced Body, global leaders in Pilates equipment and education, continues to expand its UK
operation with the launch of a west London Authorised Training Centre from which to showcase
its equipment and professional education offerings.
Balanced Body ®, global leaders in Pilates equipment and education, have received Active IQ
endorsement for its newly launched professional education programme specifically designed to
upskill fitness instructors with a Group Reformer Pilates certification in direct response to
global market demand.
In a move to plug the growing gap between consumer demand for Group Reformer Pilates and
qualified instructors, Balanced Body Education has launched a new professional education
program specifically designed to up-skill instructors already teaching in a fitness setting.
Balanced Body®: featured in HCM and Fit Tech magazines
Show preview: Elevate 2023
As the industry in the UK
gears up for this annual trade
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Balanced Body®
Tel: 0800 014 8207
Email: [email protected]
Web:
www.pilates.com
Address:
5909 88th Street,
Sacramento,
CA 95828,
United States
![](https://www.leisureopportunities.co.uk/images/2023/179905_641023.jpg)
Ken Endelman, CEO & Founder
![](https://www.leisureopportunities.co.uk/images/dir/568176_707298.jpg)
Balanced Body® video gallery:
Key personnel
Ken Endelman, CEO & Founder
Joy Puleo, Director of Education
Chanin Cook, Director of Marketing
Katherine Ryzhova, Business Development Manager UK
Joy Puleo, Director of Education
Chanin Cook, Director of Marketing
Katherine Ryzhova, Business Development Manager UK
Key customers
Ten Health & Fitness
1Rebel
Club Pilates
Lifetime
Equinox
KX Pilates
Frame
LA Fitness
1Rebel
Club Pilates
Lifetime
Equinox
KX Pilates
Frame
LA Fitness
Plans for the next 12 months
This year, we’re launching Balanced Body Education® Pilates training for fitness professionals that upskills existing club staff, empowering them to design and lead effective Pilates and Pilates-inspired classes. Balanced Body® will work to grow the Group Reformer and Pilates market by partnering with UK operators to deliver bespoke movement experiences as well as launch new products later this year.
Testimonial
" Every Studio we’ve opened since 2007, we’ve equipped with Balanced Body Reformers - including our new Kings Cross flagship studio. There are good reasons why they remain our brand of choice. One, the relationship we have with Ken, and the Balanced Body team. And two, the equipment you use says a lot about you as a brand. They’re not cheap but you absolutely get what you pay for. Their reformers are rock solid, easy to adjust and practically indestructible - despite some of our clients’ best efforts!"
– Justin Rogers, Creative Director, Ten Health & Fitness
– Justin Rogers, Creative Director, Ten Health & Fitness
Testimonial
Balanced Body equipment was essential in providing LifeTime customers with premium Pilates experiences. They are exceptional in terms of quality, timeliness, and customer service. Our account manager provided on-time consultation, equipment, and parts delivery for our 200+ locations.
Balanced Body even customized a reformer to meet the needs of our discerning Pilates instructors! I highly recommend Balanced Body as the best Pilates partner.
– Eduardo Perez, consultant, Pilates club industry and former Director of Pilates, LifeTime Inc
– Eduardo Perez, consultant, Pilates club industry and former Director of Pilates, LifeTime Inc
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