press release: GLL
Better leisure centres and gyms receive Which? Recommended provider status
23 May 2024
GLL was one of only three UK leisure businesses to achieve the endorsement for the current year / GLL / Which?
Following a survey of Better customers, the UK’s largest operator of municipal leisure facilities was one of only three UK leisure businesses to achieve the endorsement for the current year.
Customer feedback cited the ‘good value membership’ which is helped by Better’s vast range of membership options as well as the possibility of using either just your local centre, centres in your area or centres across the UK. Members also benefit from the wide range of health and fitness activities on offer from gyms to swimming pools, to tennis courts and studio classes.
Another attribute cited is Better’s charitable social enterprise status, meaning membership fees are partly reinvested back into the local communities in which it operates, along with the leisure facilities and services on offer.
The overall verdict from Which? Was that Better leisure centres and gyms provide a great option for those that may not want to only go to the gym, but explore different activities with good flexibility.
Joseph Rham, 'Customer & Communities Director' for Better said: “As a charitable social enterprise our customers and the communities in which we operate are at our heart. We are committed to increasing participation and tackling health inequalities by offering accessible and inclusive facilities that are welcoming to all.
“We are delighted by the Which? Endorsement, which highlights the commitment of our staff, the quality of the facilities we offer and our organisational values. Our customers are at the centre of everything we do and we will continue to work hard to build on what we have already achieved.”
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As the world gears up for the much-anticipated Paris 2024 Summer Olympic (26 July – 11
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GLL
Address:
Middlegate House,
The Royal Arsenal,
London,
SE18 6SX,
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Peter Bundey, chief executive
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Key personnel
Peter Bundey, chief executive
Key customers
Companies we work with include Annodata, Physical Company, Technogym, Change Please and Divine Chocolate.
Local Authorities and Agencies we work with include Greenwich Council, Belfast City Council, Cardiff City Council, Lee Valley Regional Park Authority, LLDC, ukactive, SportsAid, SportsAid Wales, Mary Peters Trust, Swim England and Sport England.
Local Authorities and Agencies we work with include Greenwich Council, Belfast City Council, Cardiff City Council, Lee Valley Regional Park Authority, LLDC, ukactive, SportsAid, SportsAid Wales, Mary Peters Trust, Swim England and Sport England.
Plans for the next 12 months
Our 2025 strategies and roadmap are already well-shaped and are based on our Five-Year Plan, which was launched last year.
With our positive performance and improved social outcomes during 2024, GLL is well placed to be at the forefront of societal, economic and environmental change.
The future will see us focusing on excellent customer service alongside our social enterprise values and growing our social impact, while effective partnerships with national health and wellbeing agencies will support individual lifestyle and wellness outcomes.
We’re delighted to see strong data indicators that show engagement with a diversity of age, demography and levels of activity across our facilities.
To foster community strength, health and mental wellbeing, we’ll balance the provision of health, fitness, team sport and social activities across a 50/50 split of male/female users, backed by an enhanced digital customer focus.
With our positive performance and improved social outcomes during 2024, GLL is well placed to be at the forefront of societal, economic and environmental change.
The future will see us focusing on excellent customer service alongside our social enterprise values and growing our social impact, while effective partnerships with national health and wellbeing agencies will support individual lifestyle and wellness outcomes.
We’re delighted to see strong data indicators that show engagement with a diversity of age, demography and levels of activity across our facilities.
To foster community strength, health and mental wellbeing, we’ll balance the provision of health, fitness, team sport and social activities across a 50/50 split of male/female users, backed by an enhanced digital customer focus.
Testimonial
“We made the decision to begin supporting the GLL Sport Foundation in 2015, and it is a pleasure to announce the renewal of our sponsorship with this incredible institution.
"Many bright and talented athletes throughout the United Kingdom are unable to chase their dreams of sporting glory due to lack of funding. We are passionate about helping GSF give equal opportunities to all young people and achieving their dreams of competing on the international stage.
"Our partnership enables both our brands to share the success of the UK’s most aspiring athletes who we are proud to have heard speak in such an inspirational way at our internal Sales Conferences and who have supported our marketing and brand development goals through representation and storytelling both in person and via social media”.
– Rod Tonna-Barthet, chief executive, Annodata
"Many bright and talented athletes throughout the United Kingdom are unable to chase their dreams of sporting glory due to lack of funding. We are passionate about helping GSF give equal opportunities to all young people and achieving their dreams of competing on the international stage.
"Our partnership enables both our brands to share the success of the UK’s most aspiring athletes who we are proud to have heard speak in such an inspirational way at our internal Sales Conferences and who have supported our marketing and brand development goals through representation and storytelling both in person and via social media”.
– Rod Tonna-Barthet, chief executive, Annodata
Testimonial
"I am so thankful for the support I have received from GLL Sport Foundation. My first individual medal ever is extremely special, and I would not be here if it wasn’t for the support, I have received from the GLL ‘family’.”
– Daryll Neita, Birmingham Commonwealth Games bronze and silver medalist, GLL Athlete
– Daryll Neita, Birmingham Commonwealth Games bronze and silver medalist, GLL Athlete
Testimonial
"This exciting new chapter cements the future of our six key sports venues and is part of our commitment to the many communities we serve far and wide. We have carefully structured this partnership with GLL to ensure that visitors will continue to enjoy the very best in these stellar, highly popular venues. We look forward to together creating exciting new programmes and activities that draw on the strengths of both organisations.
“These venues are part of the Lee Valley visitor experience and will continue to be so with some of the best facilities and most inspiring settings to be found anywhere. As part of the partnership Lee Valley Regional Park Authority will continue to invest to ensure that they go from strength to strength, delivering real impact for communities.”
– Shaun Dawson chief executive, Lee Valley Regional Park Authority
“These venues are part of the Lee Valley visitor experience and will continue to be so with some of the best facilities and most inspiring settings to be found anywhere. As part of the partnership Lee Valley Regional Park Authority will continue to invest to ensure that they go from strength to strength, delivering real impact for communities.”
– Shaun Dawson chief executive, Lee Valley Regional Park Authority
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