press release: GLL
Charitable social enterprise GLL to operate Newham Leisure Centres from 1 April
14 Mar 2024
![](https://www.leisureopportunities.co.uk/images/2024/HIGH352880_473692_575433.jpg)
GLL will operate Newham Leisure Centres from 1 April
/ GLL
Newham Council is committed to improving the health and wellbeing of residents, as outlined in the local authority’s ‘Building a Fairer Newham’ objectives, to make the borough healthier and to support people to age well. This is particularly in relation to improving life expectancy; increasing satisfaction with services and reducing loneliness and isolation. Maximising the use of our leisure assets and green spaces provides a huge opportunity to impact on the wider determinants of health.
Not-for-profit GLL will use its wealth of experience and socially purposed business model to enhance the leisure service – investing in grassroots sports, facilities and accessible activities to improve life in the borough - for existing and new customers.
Councillor Neil Wilson, Cabinet Member for Health and Adult Social Care said: “Our new partner GLL shares our ambition to achieve sustainable results in addressing health inequities through increasing activity levels and improving the overall well-being of our residents.
“This change will benefit all of us. It aligns with our corporate priorities; 50 Steps to a Healthier Newham (2024-2027), the Well Newham approach and more generally, our values of putting people at the heart of everything we do.
“I look forward to seeing what the future brings but there is no doubt, the health and wellbeing of all residents will, as always, be a central focus.”
Peter Bundey, CEO of GLL said: "We are very much looking forward to bringing Newham's customers and colleagues back into the GLL family and sharing the benefits of our socially purposed business model through this return to a long-term partnership with Newham Council - a dynamic and forward-thinking borough.
"In addition to helping local residents get more active and offering staff great training and development, we will be extending opportunities to talented local athletes through our annual GLL Sport Foundation Awards - now in their 16th year."
“We look forward to working with the staff of activeNewham who have operated these community facilities for the last 10 years.”
Beyond the centres, the contract will also support residents to be active in community settings, including green spaces, as part of the Active Communities programme – as well as supporting the 50 Steps to a Healthier Newham strategy.
Leisure service users will initially notice 'GLL' and ‘Better’ branding appearing in centres and an enhancement to the look and feel going forward to enhance the customer experience. Bookings will be available seven days in advance on the Better_uk app.
Further details of the transfer are being communicated with customers and staff in the forthcoming days.
More press releases and updates from GLL:
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GLL
Address:
Middlegate House,
The Royal Arsenal,
London,
SE18 6SX,
UK
![](https://www.leisureopportunities.co.uk/images/dir/590929_565241.jpg)
Peter Bundey, chief executive
![](https://www.leisureopportunities.co.uk/images/dir/281301_239215.jpg)
GLL video gallery:
Key personnel
Peter Bundey, chief executive
Key customers
Companies we work with include Annodata, Physical Company, Technogym, Change Please and Divine Chocolate.
Local Authorities and Agencies we work with include Greenwich Council, Belfast City Council, Cardiff City Council, Lee Valley Regional Park Authority, LLDC, ukactive, SportsAid, SportsAid Wales, Mary Peters Trust, Swim England and Sport England.
Local Authorities and Agencies we work with include Greenwich Council, Belfast City Council, Cardiff City Council, Lee Valley Regional Park Authority, LLDC, ukactive, SportsAid, SportsAid Wales, Mary Peters Trust, Swim England and Sport England.
Plans for the next 12 months
Our 2025 strategies and roadmap are already well-shaped and are based on our Five-Year Plan, which was launched last year.
With our positive performance and improved social outcomes during 2024, GLL is well placed to be at the forefront of societal, economic and environmental change.
The future will see us focusing on excellent customer service alongside our social enterprise values and growing our social impact, while effective partnerships with national health and wellbeing agencies will support individual lifestyle and wellness outcomes.
We’re delighted to see strong data indicators that show engagement with a diversity of age, demography and levels of activity across our facilities.
To foster community strength, health and mental wellbeing, we’ll balance the provision of health, fitness, team sport and social activities across a 50/50 split of male/female users, backed by an enhanced digital customer focus.
With our positive performance and improved social outcomes during 2024, GLL is well placed to be at the forefront of societal, economic and environmental change.
The future will see us focusing on excellent customer service alongside our social enterprise values and growing our social impact, while effective partnerships with national health and wellbeing agencies will support individual lifestyle and wellness outcomes.
We’re delighted to see strong data indicators that show engagement with a diversity of age, demography and levels of activity across our facilities.
To foster community strength, health and mental wellbeing, we’ll balance the provision of health, fitness, team sport and social activities across a 50/50 split of male/female users, backed by an enhanced digital customer focus.
Testimonial
“We made the decision to begin supporting the GLL Sport Foundation in 2015, and it is a pleasure to announce the renewal of our sponsorship with this incredible institution.
"Many bright and talented athletes throughout the United Kingdom are unable to chase their dreams of sporting glory due to lack of funding. We are passionate about helping GSF give equal opportunities to all young people and achieving their dreams of competing on the international stage.
"Our partnership enables both our brands to share the success of the UK’s most aspiring athletes who we are proud to have heard speak in such an inspirational way at our internal Sales Conferences and who have supported our marketing and brand development goals through representation and storytelling both in person and via social media”.
– Rod Tonna-Barthet, chief executive, Annodata
"Many bright and talented athletes throughout the United Kingdom are unable to chase their dreams of sporting glory due to lack of funding. We are passionate about helping GSF give equal opportunities to all young people and achieving their dreams of competing on the international stage.
"Our partnership enables both our brands to share the success of the UK’s most aspiring athletes who we are proud to have heard speak in such an inspirational way at our internal Sales Conferences and who have supported our marketing and brand development goals through representation and storytelling both in person and via social media”.
– Rod Tonna-Barthet, chief executive, Annodata
Testimonial
"I am so thankful for the support I have received from GLL Sport Foundation. My first individual medal ever is extremely special, and I would not be here if it wasn’t for the support, I have received from the GLL ‘family’.”
– Daryll Neita, Birmingham Commonwealth Games bronze and silver medalist, GLL Athlete
– Daryll Neita, Birmingham Commonwealth Games bronze and silver medalist, GLL Athlete
Testimonial
"This exciting new chapter cements the future of our six key sports venues and is part of our commitment to the many communities we serve far and wide. We have carefully structured this partnership with GLL to ensure that visitors will continue to enjoy the very best in these stellar, highly popular venues. We look forward to together creating exciting new programmes and activities that draw on the strengths of both organisations.
“These venues are part of the Lee Valley visitor experience and will continue to be so with some of the best facilities and most inspiring settings to be found anywhere. As part of the partnership Lee Valley Regional Park Authority will continue to invest to ensure that they go from strength to strength, delivering real impact for communities.”
– Shaun Dawson chief executive, Lee Valley Regional Park Authority
“These venues are part of the Lee Valley visitor experience and will continue to be so with some of the best facilities and most inspiring settings to be found anywhere. As part of the partnership Lee Valley Regional Park Authority will continue to invest to ensure that they go from strength to strength, delivering real impact for communities.”
– Shaun Dawson chief executive, Lee Valley Regional Park Authority
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