press release: CoverMe Ltd
CoverMe Fitness launches in Australian market with industry veteran Tony Zonato at helm
01 May 2024
CoverMe’s new Managing Director of Australia, Tony Zonato, joins the company from Body Bike Australia / CoverMe Fitness
Designed exclusively for the fitness industry by fitness people, the CoverMe app is revolutionising studio management by providing a comprehensive platform for recruiting, recognising, rewarding and managing group exercise staff - all in one user-friendly app.
In less than a year, the app has been adopted by more than 100 clubs and 4,500 instructors across the UK, including global brands like Virgin Active. CoverMe also has an impressive 100% retention rate and 97% class cover record.
Building on its success in the UK, CoverMe is poised to make its mark in Australia. Rosanna Tucker, Co-Founder of CoverMe, says: “We’ve experienced impressive growth in the UK since launching the CoverMe app in 2023, and our expansion is ongoing. However, our vision has always been to extend our services to meet the needs of operators and instructors worldwide. Australia represents the first stage of this international expansion and we expect to see similar growth in this new market.”
CoverMe’s new Managing Director of Australia, Tony Zonato, joins the company from Body Bike Australia, where he was General Manager of Operations & Sales. With two decades of experience in the fitness sector, Zonato has a wealth of firsthand knowledge as a group experience instructor, personal trainer, group exercise manager and master trainer. Additionally, as the founder of the popular GROUPEX Podcast, Zonato has a deep understanding of the challenges of studio management and the latest industry trends.
Zonato says: “I want to help maximise the potential of group exercise; it’s the most important tool venues have for retaining members, but only when its firing on all cylinders. CoverMe plays a vital role in customer satisfaction allowing clubs to run a dynamic group exercise schedule delivered by professional, skilled instructors, thereby minimising class cancellations and inadequate instructor cover.
“The time is right for CoverMe in Australia; the fitness industry has been crying out for a solution like this for some time. I’m looking forward to engaging with cub owners and instructors, understanding their challenges and providing a solution to what can be one of their biggest problems. Statistics show that group exercise managers and club owners spend on average 4.6 hours per week managing timetable changes and instructor cover. Reclaiming this valuable time will allow them to focus on business operations and elevating their offer.”
CoverMe Fitness is set to expand into the US fitness market in April.
More press releases and updates from CoverMe Ltd:
IDEA® Health & Fitness Association and CoverMe Fitness are proud to announce a strategic
partnership to address some of the biggest challenges facing fitness professionals and the
industry at large, which will launch at IDEA® World Convention in the US this week.
CoverMe Fitness, the studio management app for the fitness industry, has launched in
Australia, with industry veteran Tony Zonato as managing director for the region.
Roehampton Club is an exclusive club in south London catering for 5,000 members, which prides
itself on delivering exceptional fitness experiences.
Complaints about group exercise have become a thing of the past for the Reynolds Group
thanks to its partnership with CoverMe, a digital platform that simplifies group exercise
and PT management for clubs and instructors.
As an instructor with more than 20 years’ experience under her belt, Syreeta Stracey knows
only too well the struggles of finding cover when she’s unwell or a holiday means she cannot
take her regular classes. Being introduced to the CoverMe app has changed that.
CoverMe Ltd: featured in HCM and Fit Tech magazines
HCM People: Bev Brinkworth and Rosanna Tucker
Our ambitions are to expand globally to introduce Studio Society to key markets, reshaping fitness paradigms
CoverMe Ltd
Tel: 07891 503525
Email: [email protected]
Web:
www.covermeapp.co
Address:
5 Hyde Road ,
Paignton,
Devon,
TQ4 5BW,
England
Louise Crossland, head of commercial
CoverMe Ltd video gallery:
Key personnel
Rosanna Tucker, co-founder and CEO
Beverlee Brinkworth, co-founder and COO
Louise Crossland, head of commercial
Edith Meredith, head of onboarding
Beverlee Brinkworth, co-founder and COO
Louise Crossland, head of commercial
Edith Meredith, head of onboarding
Key customers
All venues, from boutique studios to big-box fitness sites, including:
• Virgin Active,
• Fitness First,
• Total Fitness, and
• Serco Leisure.
• Virgin Active,
• Fitness First,
• Total Fitness, and
• Serco Leisure.
Plans for the next 12 months
This year will see further expansion across the UK in geographical regions to establish
the largest network of fitness professionals, including group exercise instructors, personal trainers, sports coaches, swim teachers etc of any platform.
We have recently launched in Australia and North America and will also roll out to Canada, South Africa and Europe in the next 12 months.
We have recently launched in Australia and North America and will also roll out to Canada, South Africa and Europe in the next 12 months.
Testimonial
“This is a fantastic concept and exactly what all class operators need to enhance efficiency, member satisfaction levels and avoid the frustration of classes being cancelled or changed at short notice.”
– John Treharne, founder, The Gym Group and executive chair and non-executive director, CoverMe
– John Treharne, founder, The Gym Group and executive chair and non-executive director, CoverMe
Testimonial
"The advancement of technology puts everything at our fingertips 24/7: food, fashion, and fast cars. And now the same is true for group exercise instructors - CoverMe is the ‘Uber' of class subbing.”
– Emma Barry, co-founder, Good Soul Hunting and non-executive director, CoverMe
– Emma Barry, co-founder, Good Soul Hunting and non-executive director, CoverMe
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