press release: Elevate
Elevate 2023 sparks paradigm shifts in health and fitness communication at thought leaders stage
14 Jul 2023
The session shed light on how the sector needs to move forward to meet the population's evolving needs / Elevate
The session – "Language in Health, Fitness, and Leisure: Redrawing the Future" on the Thought Leaders Stage – was hosted by David Stalker, President of Europe Active. The session was constructed to provide a comprehensive overview of the current state of the health, fitness, and leisure sectors, shedding light on how the sector needs to move forward to meet the population's evolving needs.
Muir Gray, director at The Optimal Ageing Programme, explored the language used in these industries, encouraging participants to rethink their communication approaches, via a video presentation. His approach explored the traditional use of language and the impact this has on behaviours and actions.
Tanya Hall, EGYM, provided an honest and open view on how the sector fails to market and support those not driven by aesthetics, highlighting how the movement towards health with easy to access data is essential for engaging the inactive.
The focus of the session was the audience and the range of experts in the room that Elevate brings together. Rather than a traditional panel session with the audience asking questions, Stalker turned this on its head – asking the audience their thoughts, experiences, concerns and proposals – highlighting that the whole sector must work together to deliver change and forward thinking.
A live illustrator visually captured the key points and discussions, providing a creative summary of the main takeaways from the conversation, which we are delighted to share with the sector.
One of the key findings highlighted during the session was the need to change the language to reflect the shift of the sector towards health. It emphasised moving from "leisure" to "population health" and shifting the focus from "acceptance" to "welcoming".
The session also stressed that the industry should move beyond the pursuit of appearance and reject previous marketing messages that have proven to be counterproductive and not respected by the health markets.
"The Language in Health, Fitness, and Leisure: Redrawing the Future" session aimed to challenge and reimagine the language used within these industries. By fostering critical discussions and capturing diverse viewpoints, it sought to shape a more purposeful and future-oriented communication framework.
Elevate 2023 extended its gratitude to the special guests and industry professionals who actively participated in this thought-provoking session, recognising their integral role in shaping the future of the health, fitness, and leisure sectors.
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Elevate: news from HCMmag.com and FitTechGlobal.com
The health and fitness industry is eagerly awaiting the return of Elevate, which will take
place on 15-16 June 2022 at ExCeL London.
Elevate: featured in HCM and Fit Tech magazines
Show preview: Get Elevated
The Elevate trade show and conference comes to London next
month. HCM gives the low down on what to look out for
Show preview: Elevate 2023
As the industry in the UK
gears up for this annual trade
event, HCM gives the lowdown
on what you can expect
Event showcase: Elevate 2022
As Elevate returns to the market, we talk to director
Lucy Findlay about how the event has come together
Elevate
Tel: 01737 855000
Email: [email protected]
Web:
eleveatearena.com
Address:
Quartz House,
20 Clarendon Rd,
Redhill,
Surrey,
RH1 1QX,
UK
Lucy Findlay, event director
Elevate video gallery:
Key personnel
Lucy Findlay, event director
Key customers
The exhibition floor welcomes Equipment Suppliers, Functional Fitness, Technology and Software, Pool and Spa, Facilities, Sports Nutrition and Therapy & Rehabilitation. Elevate attracts professionals from a range of gyms, health clubs, leisure centres, universities, schools, sports clubs, personal trainers and group exercise professionals and the sports therapy market.
Testimonial
"You have to be at Elevate. This is the number one event on the fitness calendar."
– Iain Murray, Power Plate UK, sales director
– Iain Murray, Power Plate UK, sales director
Testimonial
"Elevate is undoubtedly the event of choice in the UK that manages to combine wider aspects of activity and therapy rather than just fitness... With suppliers, education and operators under one roof you know you will always get something from the few days out."
– Chris Scragg, director of wellbeing, Nuffield Health.
– Chris Scragg, director of wellbeing, Nuffield Health.
Testimonial
"It's so important to see what's on the market now, try out products and catch up with people in the industry. Elevate is great for that - I keep coming back."
– Trevor Payne, director, Athletic Performance & Therapy
– Trevor Payne, director, Athletic Performance & Therapy
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