press release: GymNation
Extra bicep curls with your cappuccino? GymNation expands into coffee market with the launch of the world’s first Fit-Café™ concept
28 Mar 2024
The Daily Grind Fit-Café™ aims to promote active lifestyles / GymNation
By creating weighted coffee cups and utensils that double as dumbbells, The Daily Grind Fit-Café™ aims to promote active lifestyles by turning every sip and every bite into a rep.
Other features include a queuing system that pushes you to run while you wait and espresso's that require some pulling power to grind down fresh coffee beans.
Loren Holland, Founder and CEO, GymNation said, “GymNation launched because we felt for too long UAE residents had been overcharged for substandard gym facilities. We’ve now grown to 12 locations, with twelve more in fit-out and over 65,000 members, becoming the UAE’s largest gym. However, as we continue on our ambition to make going to the gym less intimidating, more affordable, accessible, and fun for everyone we are reaching the limits of our ability to take on new members.”
“Core to GymNation’s DNA is to challenge tradition and coffee is ripe for disruption with the UAE’s coffee sector expected to grow to over $325m by 2028*. The Daily Grind café will do for coffee culture what GymNation has done for health and wellness. Some might think this is a tall order, but we’re serious about giving this our best shot. It’s a frothy market, but as we have done with the gym industry, we are ready to roast the competition by making even going for a coffee an opportunity to stay active and improve health and well-being, with the world’s first-ever Fit-Café concept™,” he continued.
GymNation’s vision is to play a lead role as the region’s movement partner (and now also the region’s coffee partner), championing healthy and active lifestyles, alongside the importance of mental health and physical wellbeing.
GymNation is offering unlimited free coffee for 1 year to the first 100 people to register on gymnation.com/coffee
More press releases and updates from GymNation:
GymNation is pleased to announce today that it has been recognized in Tripadivsor’s
Travelers’ Choice Awards for 2024.
GymNation, the UAE’s largest gym chain, is proud to announce its outstanding achievements at
the UAE Employee Happiness Awards.
GymNation, the homegrown GCC fitness brand, has today announced record-breaking demand from
KSA residents, ahead of the official opening of its first six gym locations in Saudi Arabia
in August 2024.
In a first for the regional health and wellness industry, GymNation, the UAE’s leading gym
chain, has announced a partnership with leading mental health and wellbeing provider, The
LightHouse Arabia.
In an era where the quality of the workplace is as crucial as the service provided, GymNation
has emerged as a paragon of excellence.
GymNation: news from HCMmag.com and FitTechGlobal.com
HCM NEWS: JD Gyms sells GymNation to MBO team
JD Gyms, part of listed company, JD Sports Fashion plc, has sold UAE health club operator, GymNation, to
a management buy-out team backed by investors TriCap Investments and Ruya Partners, which has
revealed it invested SAR 94 million (US$25 million) private credit into GymNation.
GymNation has opened its latest health club in Dubai, bringing the number of open sites in its
UAE portfolio to 11.
GymNation: featured in HCM and Fit Tech magazines
Sponsored: Perfect Gym – strong foundations
GymNation is pioneering the future of
fitness with software specialist Perfect
Gym providing a scalable tech platform
to power and sustain its growth
Loren Holland: founder and CEO
GymNation video gallery:
Key personnel
Loren Holland: founder and CEO
Frank Afeaki: founder and COO
Ant Martland, founder and CCO
William Rasmussen-Dean, country director
Karl Foster, CTIO
Ishan Patil, head of finance
Ian Mullane, board member
Frank Afeaki: founder and COO
Ant Martland, founder and CCO
William Rasmussen-Dean, country director
Karl Foster, CTIO
Ishan Patil, head of finance
Ian Mullane, board member
Key customers
GymNation is a community to support
everyone, to celebrate and inspire
each other to become better versions
of themselves, by living happier,
healthier and more active lives.
Plans for the next 12 months
Today, GymNation stands at 12 open
UAE locations, with 12 more locations
in fit-out across the UAE and Saudi
Arabia.
Once these locations mature we will reach 23 gyms and over 150,000 members, and with many more in the pipeline our aim is to become the largest gym chain across the GCC.
Behind the scenes, we’re diligently advancing our position as a world leading operator in the integration of technology, artificial intelligence, and data analytics.
Our commitment extends beyond mere application, aiming to spearhead discussions and set benchmarks within the fitness industry and beyond, ensuring GymNation remains at the cutting edge of innovation.
We’re not just building gyms; our vision is to play a lead role as the region’s movement partner, championing healthy and active lifestyles alongside the importance of mental health and well-being.
Once these locations mature we will reach 23 gyms and over 150,000 members, and with many more in the pipeline our aim is to become the largest gym chain across the GCC.
Behind the scenes, we’re diligently advancing our position as a world leading operator in the integration of technology, artificial intelligence, and data analytics.
Our commitment extends beyond mere application, aiming to spearhead discussions and set benchmarks within the fitness industry and beyond, ensuring GymNation remains at the cutting edge of innovation.
We’re not just building gyms; our vision is to play a lead role as the region’s movement partner, championing healthy and active lifestyles alongside the importance of mental health and well-being.
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