Köln/Taipei, February 28, 2023 – Exhibitors and visitors from over 40 countries will once again gather in Cologne from April 13 to 16 to attend FIBO 2023, the leading trade show and driver for the entire fitness industry. With the significant market share of 10% of all global fitness equipment exports, the export nation of Taiwan will provide 11 companies with a platform to present their award-winning product innovations at the Taiwan Excellence Pavilion.

The Taiwan Excellence award organized by the Bureau of Foreign Trade (BOFT), Ministry of Economic Affairs and Taiwan External Trade Development Council (TAITRA), reflects the importance and self-confidence of Taiwan’s industry. In the fitness equipment sector alone, products worth more than one billion U.S. dollars are annually exported to world markets - and the trend is upwards.

More than 90 percent of all national manufacturing output in this sector was sold abroad in 2022, primarily to the United States, England, Netherlands, Canada and Japan. "But we also want to increase our commitment to Germany," says Brian Lee, Executive Director, Strategic Marketing Department, TAITRA. " Germany is our seventh largest export country, and the demand for Taiwanese fitness equipment in the German market continues to increase. We are looking forward to FIBO!"

The award-winning innovative products being showcased at the Taiwan Excellence Pavilion in hall 7, booth E35 at FIBO are as specific as they are diverse. The Verde G690 ECO-POWR™ Treadmill from SportsArt, for example, is the first treadmill to simultaneously convert human energy into electricity. It can generate up to 200 watts/hour. Or the Cycle Boxer from LifeSpan which combines boxing and cycling into an effective training program. SHENNONA Stampede, an exciting sports and entertainment platform that combines interactive screens, pressure-sensitive floors, and lighting to create a fun and engaging experience for people of all ages. A total of 21 fitness innovations from Taiwan will be in display and highlighted throughout the show via diverse activities.

With the country's strong innovation capabilities in the information and communication technology (ICT) industry, which develops wearable devices, sensors, and hardware as well as software, Taiwan's economy creates cross-industry synergies that grant the fitness technology key competitive advantages internationally.