press release: Innerva
GM Active enters strategic partnership with Innerva to serve older adults
17 May 2023
Three quarters of Innerva users visit three or more times a week / Innerva
Over the next 12 months, Innerva will work with the GM Active consortium of leisure and community organisations to help engage harder to reach communities, particularly older adults and those with long term conditions, in regular and where appropriate rehabilitative, activity.
With traditional gyms and fitness equipment failing to appeal to the majority of inactive older adults, power assisted exercise provides a viable active wellbeing solution for the growing ageing population of Greater Manchester.
Jon Hymus, Commercial Director at Innerva says: “In 15 years’ time, it’s estimated that 1.1 million people in Greater Manchester will be over the age 50 – that’s 37 per cent of the city-region population.* We are delighted to be working with GM Active to support more people to be physically active as they age with a research-backed solution that is immediately accessible for older adults who are unwilling or unable to use traditional exercise equipment.”
Together, GM Active and Innerva will share their knowledge and expertise to meet the needs of older adults and people with health conditions to improve local health outcomes and help people enjoy more years of good physical and mental health as they age.
Academic research shows that the Innerva solution has proven health and wellbeing benefits for older adults and those with long term health and mobility issues, and also supports broader integrated health and social care priorities. Seventy per cent of Innerva users say they can move better as a result of using the power assisted equipment, while 90 per cent report improvements in their mental health.
By targeting the older adult demographic, the Innerva solution attracts loyal new users to generate new sustainable revenue streams – research shows that three quarters of Innerva users visit three or more times a week.
Jon Keating, GM Active’s Head of Business Operations, says: “Innerva and all our business partners have a niche role to play in our collective vision and mission. We are delighted to welcome Innerva aboard and look forward to working with the team, to mutually benefit from the knowledge and expertise they bring to the GM Active cause.”
More press releases and updates from Innerva:
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The Wellness Hub is tackling health inequalities among those who don’t typically engage with
conventional fitness facilities, including older adults, those on low incomes and people
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time at the age of 65.
Sandwell Leisure Trust has created an exercise haven tailored for those who struggle to access
traditional gym settings due to their age, health or mobility.
Innerva: news from HCMmag.com and FitTechGlobal.com
HCM editor, Liz Terry, has called on the sector to step up to assist the NHS with stroke
rehabilitation to avoid millions being left with life-changing disabilities.
HCM NEWS: Innerva and partners develop immersive technology to improve mental health in older adults
Power-assisted exercise specialist Innerva has teamed up with academics and technology
providers to launch Planet Wellbeing, a virtual reality solution designed to alleviate
loneliness and mental health issues in older adults.
HCM NEWS: Innerva launches brand in a box solution to drive growth of power-assisted exercise studios
Innerva has launched an off-the-shelf solution to help operators deliver successful power-
assisted exercise studios and unlock the potential of the UK’s ageing population.
Innerva’s new access range, comprising the power-assisted Rotary Torso and Torso Dip,
addresses the issues caused by prolonged wheelchair use. Innerva’s head of product
development, Matt Holland, developed the range for gyms and leisure centres. It is a
creation that recently won him the Future Leaders Award from Innovate UK, the UK’s
innovation agency.
Innerva: featured in HCM and Fit Tech magazines
Everyone's talking about: Stroke rehab
With NICE recommending stroke victims undergo three hours of rehab a day, there’s an opportunity for the sector to step in as a key provider, finds Vicky Kiernander
Innerva
Tel: 01484 667474
Email: [email protected]
Web:
www.innerva.com
Address:
3 Queen's Square Business Park,
Huddersfield Road,
Holmfirth,
West Yorkshire,
HD9 6QZ,
United Kingdom
Jon Hymus, managing director
Innerva video gallery:
Key personnel
Jon Hymus, managing director
Key customers
Our key customers span leisure (leisure trusts, council, independent and private operators), rehabilitation and therapy centres and care.
Plans for the next 12 months
We will further develop our solution to support active and healthy ageing, working with our health, academic and operator partners to meet the needs of those with long-term health conditions and bridge the gap between fitness and health.
The next year includes the launch of our new digital solution and the results of a pioneering pilot to improve outcomes for stroke victims at University Hospital in Wishaw.
Our continued international expansion will give the world’s ageing population an accessible exercise solution to improve physical and mental health.
The next year includes the launch of our new digital solution and the results of a pioneering pilot to improve outcomes for stroke victims at University Hospital in Wishaw.
Our continued international expansion will give the world’s ageing population an accessible exercise solution to improve physical and mental health.
Testimonial
“After 10 years of running its flagship Innerva suite in the UK, Lincs Inspire invested in
an additional circuit of power assisted exercise machines to create a Wellness Hub
within Grimsby Health & Wellbeing Centre, which now has 22 Innerva machines across
three rooms, with over 600 members visiting regularly to improve their health, activity
levels and wellbeing.”
– Ben Frary, sports and health improvement manager, Lincs. Inspire
– Ben Frary, sports and health improvement manager, Lincs. Inspire
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