press release: Life Fitness
Hammer Strength announces partnership with fitness athlete and performance gym owner Shaun Stafford
17 Oct 2022
Hammer Strength has partnered with Shaun Stafford / Life Fitness
A long-time fan of the brand, Stafford has previously worked with Hammer Strength to equip his two City Athletic training facilities in London. As one of the capital’s premier performance gyms, City Athletic combines world class trainers with state-of-the-art equipment to create a community atmosphere at its clubs, with its mission to provide “Performance for All.”
Renowned for its world-class equipment, Hammer Strength has been manufacturing performance strength training equipment for over 30 years. Tested to exceed industry standards, Hammer Strength’s equipment portfolio includes heavy-duty racks and rigs, benches, selectorised equipment, and accessories.
“Hammer Strength is a brand I’ve known, loved, and worked with for over 10 years, and I can’t wait to share with others why I believe it’s the number one performance strength training brand on the market,” said Stafford.
“As a loyal fan, customer, and user of the products, I couldn’t be happier to be partnering with such a trusted and premium brand; Hammer Strength equipment has been a big part of City Athletic for a long time, so this feels like a perfect fit – I can’t wait to share more of what’s to come!”
Craig Cocking, UK Country Manager for Life Fitness, owners of Hammer Strength, said: “We are really excited about the partnership with Shaun. Hammer Strength equipment is designed for elite athletes and those who want to train like one, and it’s this ethos, coupled with Shaun’s dedication to training and getting results, both personally and with his clients, that makes the partnership so well-aligned.”
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EGYM, the global fitness technology and corporate health innovation leader, and Life
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Crunch Fitness, a leading high-value, low-price gym known for its no judgments, inclusive
experience, has selected Life Fitness as a preferred supplier for its U.S. locations.
Life Fitness, the global leader in commercial fitness equipment has launched its cardio
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Life Fitness has launched a new mobile app named Life Fitness Connect to provide the
ultimate
workout experience.
Hammer Strength, the number one brand in performance strength training, is adding to its
portfolio of industry-leading machines with the launch of its new anaerobic training line,
HD
Performance Trainers.
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Life Fitness has reimagined cardio with the launch of its Symbio line which has been
designed with advanced biomechanics and offers deep levels of customisation
Promotion: Perfect Cardio
Using research that revealed three key pillars for cardio exercisers,
Life Fitness has created its greatest-ever console: the Discover SE4
Promotion: Life Fitness: Ultimate HIIT solution
Mars Athletic in Turkey turned to
Life Fitness and Myzone to create a
compelling new HIIT zone for its clubs
Sponsored: Life Fitness: infinite variety
LFX customisable experiences are the next step in the
evolution of the Life Fitness functional training offering
Sponsored: Life Fitness: Partners in performance
The Formula 1 World Championship team Williams Racing has
partnered with Life Fitness to create a world-class training
facility, designed to drive performance on and off the track
Life Fitness
Tel: +31 (0) 180 646 666
Email: [email protected]
Address:
Bijdorpplein 25-31,
2992 LB Barendrecht,
The Netherlands
Frank van de Ven, chief commercial officer
Key personnel
Frank van de Ven, chief commercial officer
Steve Newell, vice president & managing director, Global Mid/Premium Clubs
Steve Newell, vice president & managing director, Global Mid/Premium Clubs
Key customers
Anytime Fitness, David Lloyd Leisure,
UFC Gym, Serco, Total Fitness,
Third Space, Gymbox, Fusion,
Williams Racing, Parkwood Leisure,
Orangetheory, Clever Fit, MAC-Fit,
Hard Rock Hotel Ibiza,
Marriott Hotels,
plus leisure trusts, local authorities,
universities and schools,
independent gyms and sports teams.
UFC Gym, Serco, Total Fitness,
Third Space, Gymbox, Fusion,
Williams Racing, Parkwood Leisure,
Orangetheory, Clever Fit, MAC-Fit,
Hard Rock Hotel Ibiza,
Marriott Hotels,
plus leisure trusts, local authorities,
universities and schools,
independent gyms and sports teams.
Plans for the next 12 months
We will continue to put our customers at the forefront of our business, evolving and adapting to support a fitness market that is returning to growth.
We will do this through innovative digital technologies, inspiring workout spaces and thoughtful co-creation to continuously improve the exerciser experience. Engaging exerciser experiences can lead to increased acquisition, enhanced retention and ongoing satisfaction, a winning combination for our customers.
We will do this through innovative digital technologies, inspiring workout spaces and thoughtful co-creation to continuously improve the exerciser experience. Engaging exerciser experiences can lead to increased acquisition, enhanced retention and ongoing satisfaction, a winning combination for our customers.
Testimonial
“The relationship with Life Fitness, as a knowledgeable partner, is extremely rewarding.
The emphasis of the Hammer Strength Box was really on co-creation. Life Fitness is an
excellent, committed partner with a high service level. They offer intelligent solutions
and market insights around customer experience. This is becoming increasingly
important, especially for younger target groups to feel heard. Life Fitness has been
there for us for years and we feel that our relationship is strong and familiar.”
– Gemmy & Jan Schellekens, owners of True Health Club
– Gemmy & Jan Schellekens, owners of True Health Club
Testimonial
“We've been thoroughly impressed by Life Fitness since awarding the contract last year; they’re a great brand fit, and the quality and range of equipment, alongside their unrivalled support, will ensure we can deliver high quality fitness facilities catered for our wide-ranging member demographic.
“Their technology offering will also support our focus on driving digital across the business and help to kick on our digital transformation work. Life Fitness are proving to be a key partner in helping us achieve our mission of delivering facilities that support happier and healthier communities.”
– Glen Hall, managing director, Parkwood Leisure
“Their technology offering will also support our focus on driving digital across the business and help to kick on our digital transformation work. Life Fitness are proving to be a key partner in helping us achieve our mission of delivering facilities that support happier and healthier communities.”
– Glen Hall, managing director, Parkwood Leisure
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