press release: Funxtion International BV
Impulse ignites member engagement with Funxtion’s digital solutions
05 Jul 2024
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The in-club solution includes a Core & Flex workout zone / Funxtion / Impulse
Having initially revolutionised a hybrid movement to its offering in response to the pandemic, which forced the fitness industry into a new digital era, Impulse has continued to innovate and has now integrated a wraparound digital solution that keeps members connected, both inside and outside of their facilities, 24/7.
This partnership launched with Impulse Online, a white label digital training app from Funxtion which provided a comprehensive platform delivering a wide array of fitness content anywhere, anytime. The success of this implementation, initially at a crucial time during the pandemic, and continued afterwards, also provides ‘always on’ digital coaching within Impulse clubs via both Funxtion multi-screen and single-screen systems.
Jamie Hellier, Digital Member Engagement Manager & Team Leader Personal Training, Impulse explains: “We wanted to partner with a company that would deliver a product of the very highest level of functionality, provide an unmatched visual experience for our members that sets our offer apart from local and national competition and showcases exercise demonstrations that are technically perfect in their execution. Funxtion’s multifaceted solutions enables us to tick every one of these boxes.”
“By implementing the Funxtion in-club solution, we are also able to blend the digital with the physical by introducing visually engaging workout zones including ‘Core & Flex’ and a ‘Functional Zone’. These zones perfectly fuse the buzz of physical workouts with high quality digital coaching to create a training environment aligned to goal achievement and satisfaction that keeps members wanting to return for more.
Hellier continues: “Since we created zoned areas within the gym using the Funxtion in-club solution, we have seen a digital workout usage surge, leaping to 253% more digital workouts in 2024 than in 2023. We anticipate that this will continue to rise as the group exercise timetable is linked up to our new member app.”
The multi-screen solutions enable small groups of people to train together whilst the single-screens provide a popular holistic experience in the form of recovery stations, with equipment and content focused on mobility, stretch and yoga.
This month, using Funxtion’s multi-screen station solutions, Impulse takes a ground-breaking leap forward with the launch of Norway’s first fully digital Group Exercise schedule at its site in Nardobakken. This innovative approach caters to a wide audience, from those who are just starting their fitness journey through to seasoned and experienced members.
Speaking of the integration, Danny Woods, Chief Commercial Officer, Funxtion, says: “The success of our partnership with Impulse is testament to the creative thinking of its team and the power of innovation within the fitness industry. Through a combination of our digital solutions, tailored content and a keen eye for design, they have created an unmatched member journey and experience that has rocketed their member engagement and workout usage both in and outside the bricks-and-mortar of the clubs.”
For more visit: funxtion.com or impulse.no
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The in-club solution includes a Functional zone / Funxtion / Impulse
More press releases and updates from Funxtion International BV:
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Funxtion International BV
Tel: +31 (0) 20 2135000
Email: [email protected]
Web:
www.funxtion.com
Address:
Sloterweg 796,
1066 CN Amsterdam,
North Holland,
Netherlands
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Danny Woods, COO
![](https://www.leisureopportunities.co.uk/images/dir/922105_554100.jpg)
Funxtion International BV video gallery:
Key personnel
Ernst de Neef, CEO, founder
Mendel Witzenhausen, CBDO, founder
Danny Woods, CCO
Melvin Rook, CTO
Mendel Witzenhausen, CBDO, founder
Danny Woods, CCO
Melvin Rook, CTO
Key customers
Funxtion clients are located all around the world and include:
• Benefit Systems (Poland),
• GoodLife Fitness (Canada),
• The Gym Group (UK),
• Sport City (Netherlands),
• Fitness First (Germany),
• FLG Group (Australia), and
• World Gym International.
• Benefit Systems (Poland),
• GoodLife Fitness (Canada),
• The Gym Group (UK),
• Sport City (Netherlands),
• Fitness First (Germany),
• FLG Group (Australia), and
• World Gym International.
Plans for the next 12 months
Funxtion will remain focused on
partnering with multisite operators
around the globe keen to support their
members with an ‘always accessible’,
quality, digital fitness content solution.
Collaboration with third party content providers and technology partners is also a focus to ensure Funxtion’s platform remains the frontrunner and the ‘go-to’ choice when it comes to the provision of white-label digital content.
Collaboration with third party content providers and technology partners is also a focus to ensure Funxtion’s platform remains the frontrunner and the ‘go-to’ choice when it comes to the provision of white-label digital content.
Testimonial
“A great choice of digital partner based on the quality of provision, ease of integration, and shared vision on future innovation.
I am confident that working together will enable us to continue to deliver an industry-leading product that enhances the experience of all our members.”
– Lucian Weston, digital and business development director, Pure Gym
I am confident that working together will enable us to continue to deliver an industry-leading product that enhances the experience of all our members.”
– Lucian Weston, digital and business development director, Pure Gym
Testimonial
“Funxtion is leading the charge in the creation and implementation of quality fitness content, all which can be custom-branded.
Digitalisation is enabling gym’s to create inspiring, customer-centric experiences that, even a decade ago, could not have been imagined.”
– Martin Seibold, CEO LifeFit Group, owners of FF Germany
Digitalisation is enabling gym’s to create inspiring, customer-centric experiences that, even a decade ago, could not have been imagined.”
– Martin Seibold, CEO LifeFit Group, owners of FF Germany
Testimonial
“We are the leader in the Polish fitness club market, having over 220 facilities. This obliges us to provide our clients with high-class solutions supporting training.
That is why we have decided to test modern digital solutions by Funxtion to offer exercisers up-to-date and valuable knowledge that facilitates regular physical activity.”
– Benefit Systems S.A.
That is why we have decided to test modern digital solutions by Funxtion to offer exercisers up-to-date and valuable knowledge that facilitates regular physical activity.”
– Benefit Systems S.A.
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