press release: Innerva
Innerva launches brand in a box solution to drive growth of power-assisted exercise studios
06 Apr 2023
Active Wellbeing is Innerva’s new consumer-facing brand / Innerva
The world’s leading provider of power-assisted exercise equipment has developed the brand-in-the-box solution in response to feedback from operators looking to engage with this growing market. The result is Active Wellbeing, Innerva’s new consumer-facing brand which is now available to operators and businesses which have installed Innerva’s power assisted exercise equipment.
In development for 12 months, the Active Wellbeing solution gives operators a brand standard and strong identity for their Innerva studios, ensuring consistent branding and communications both internally and externally amongst partners and most importantly customers. Licensed to any operator, it provides all the branded assets needed for a power-assisted facility, including signage, wall graphics and marketing campaigns as well as guidance on suite design, including soft furnishings, audio visual requirements and décor.
“Our ongoing research provided us with invaluable feedback around the requirement for a consistent identity for end users and businesses. We’ve spent the last year developing this solution, which will allow operators to get up and running with a fully branded Active Wellbeing suite,” says Laura Childs, Marketing & Communications Manager at Innerva.
Active Wellbeing embodies Innerva’s five elements of healthy ageing – aerobic fitness, muscular strength, balance, flexibility and social wellbeing. The solution is part of Innerva’s ongoing project for the UK Research and Innovation’s (UKRI) Healthy Ageing Challenge. Following a funding award of £1.1m from the public body, Innerva partnered with the Advanced Wellbeing Research Centre at Sheffield Hallam University to research the barriers that older adults face in accessing physical activity and also develop solutions that give operators the tools to help people remain independent and socially connected for as long as possible.
“The aim of our research is to inform the launch of new solutions like Active Wellbeing to support operators to promote active ageing in their communities and increase the number of people accessing their power-assisted suites,” says Childs.
The new brand-in-the-box solution aligns with Sport England’s Future of Public Sector Leisure report, which urges the public sector to transition from delivering traditional services to a wider focus on active wellbeing in order to safeguard its future.
Active Wellbeing follows the recent launch of My Innerva, a community and support hub for health, fitness and rehabilitation professionals. The new hub offers a wealth of resources designed to support operators to address the needs of older adults with a sociable, inclusive and effective offering. These include a Knowledge Zone featuring the latest insight and research into exercise and older adults, a community forum to share advice and best practice as well as marketing resources to help operators grow their client database and build their business.
For more information, please contact [email protected]
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Innerva
Tel: 01484 667474
Email: [email protected]
Web:
www.innerva.com
Address:
3 Queen's Square Business Park,
Huddersfield Road,
Holmfirth,
West Yorkshire,
HD9 6QZ,
United Kingdom
Jon Hymus, managing director
Innerva video gallery:
Key personnel
Jon Hymus, managing director
Key customers
Our key customers span leisure (leisure trusts, council, independent and private operators), rehabilitation and therapy centres and care.
Plans for the next 12 months
We will further develop our solution to support active and healthy ageing, working with our health, academic and operator partners to meet the needs of those with long-term health conditions and bridge the gap between fitness and health.
The next year includes the launch of our new digital solution and the results of a pioneering pilot to improve outcomes for stroke victims at University Hospital in Wishaw.
Our continued international expansion will give the world’s ageing population an accessible exercise solution to improve physical and mental health.
The next year includes the launch of our new digital solution and the results of a pioneering pilot to improve outcomes for stroke victims at University Hospital in Wishaw.
Our continued international expansion will give the world’s ageing population an accessible exercise solution to improve physical and mental health.
Testimonial
“After 10 years of running its flagship Innerva suite in the UK, Lincs Inspire invested in
an additional circuit of power assisted exercise machines to create a Wellness Hub
within Grimsby Health & Wellbeing Centre, which now has 22 Innerva machines across
three rooms, with over 600 members visiting regularly to improve their health, activity
levels and wellbeing.”
– Ben Frary, sports and health improvement manager, Lincs. Inspire
– Ben Frary, sports and health improvement manager, Lincs. Inspire
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