press release: Precor
Innovation – it’s in Precor’s DNA
29 Mar 2023
/ Precor
Our new product will offer unparalleled member engagement, creating that missing connection
– Frank O'Rourke
Credit: Frank O'Rourke
What got you into the fitness industry?
When I was in college, I worked in a hospital as a physical therapy technician. So many people were sick due to poor lifestyle choices; much of the illness I saw was totally preventable. I decided I wanted to work on the other side of the health continuum, helping people live healthier, focusing on prevention and positivity.
Where do you think the fitness industry’s heading next?
If one good thing came out of the pandemic, it was an understanding that our industry really can help. If you were a normal weight, fit and active your chances of getting truly sick from COVID reduced. People now understand that’s what our industry can do for them.
Technology will continue to be a major topic, especially that which can easily connect to wearables. The industry needs to be mindful that the rise of selectorised 2.0. Freeweights has peaked; the next shift will be back to selectorised strength.
I believe we’re going to see a resurgence of training for specific body parts and larger muscle groups.
What’s coming from Precor?
Our next generation of innovations will be a game changer. When you do group exercise it's live, it’s fun and you're engaged. It's hard to feel the same attachment to a cold piece of steel like a treadmill.
Our new products will offer unparalleled member engagement, creating that missing connection.
What makes Precor stand out?
Our quality, that’s what separates us from the rest. We don’t rush products to market so we’re confident they’ll hold up in the harshest environments. And innovation; it’s in our DNA. From inventing the world’s first Elliptical Fitness Cross Trainer to the world’s first Adaptive Motion Trainer, Precor has some of the best industry firsts.
To catch up with the Precor team at FIBO 2023 in Cologne (13-16 April), head to stand 6B81.
/ Precor
/ Precor
More press releases and updates from Precor:
Precor, the pioneer of connected commercial fitness equipment and EGYM, the global fitness
technology and corporate health innovation leader, continue to pave the way with their
latest integration on the third generation of Precor cardio consoles.
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected
BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to
design and manufacture their new functional training line.
Precor made history in 2011 with the launch of the first connected fitness console. Since
then, exercisers from over 340,000 facilities across 100 countries have completed an
astonishing 1.2 billion workouts and counting on Precor-connected fitness cardio products.
During extensive research, Precor found that exercisers relationship with digital content has
shifted significantly in recent years, with most now preferring to stream their own content
from their phone.
PRESS RELEASE: Introducing the Precor Resolute™ Multi-Stations: Modern Design, Built for All Lifters
Strength training continues to accelerate as a dominant industry trend. By every measure,
fitness facilities are making more space for strength and functional training equipment, and
cable-based multi-stations sit at the crossroads of selectorised strength, free weights, and
functional training.
Precor: news from HCMmag.com and FitTechGlobal.com
In response to the growth in strength training, Precor has launched its Resolute Multi-
Stations.
Precor has signed a global distribution deal with Stages Cycling, manufacturer of commercial
indoor cycles, power meters and cycle computers.
HCM NEWS: Peloton prepares Precor for sale, brings in turnaround specialist Dustin Grosz as interim CEO
Peloton has called a stop to its disastrous attempt to rebrand Precor as Peloton Commercial,
announcing it will operate as Precor going forward and be constituted as a wholly-owned
subsidiary of Peloton.
Peloton Commercial has welcomed a brand new Precor StairClimber to its premium fitness
equipment portfolio.
Peloton Commercial has released a new StairClimber, as part of Precor’s 800 line, following
three years of development.
Operating at the extreme edge of performance, a race team requires every element and working
part to function at its very best – and that includes its people.
Precor: featured in HCM and Fit Tech magazines
Specifier: Strong growth
Industry suppliers are responding to the exponential increase in
consumer demand for strength training with a raft of new and
innovative launches and concepts, as Steph Eaves reports
Design: Designs on success
Designing great training spaces requires product knowledge,
inspired creativity and an understanding of the psychology of
exercise. The experts explain their approach to Steph Eaves
Specifier: Runaway success
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Precor
Tel: +44 1276 548 528
Email: [email protected]
Address:
Lyon Way,
Frimley,
Surrey,
GU16 7ER,
United Kingdom
Simon Overing, sales leader UK & export northern europe
Precor video gallery:
Key personnel
Simon Overing, sales leader UK & export northern europe
Lauren Finnigan, EMEA regional marketing manager
Lauren Finnigan, EMEA regional marketing manager
Key customers
Customers include; Anytime Fitness, The énergie Group, Pure Gym and Hilton Hotels, plus numerous single site operators, education facilities, local authorities and trusts.
Plans for the next 12 months
The Precor mission is to develop personalised health and fitness experiences that help people live the lives they desire. Precor understands the need for operators to provide members with a seamlessly connected experience and are investing in research and development to deliver just that. The next year is about creating common sense synergies between Precor and Peloton so that, in bringing the two organisations together, we get the best of both worlds. Together Precor will be supporting customers to make sure their businesses are solid and stable within the reimagined consumption of fitness post-COVID.
Testimonial
“When we are at the stage of choosing the equipment, it was an easy decision. The high-quality look and feel and the overall performance of Precor equipment played a part, but the team’s involvement and experience, and the added value the company offers, secured it for us.”
– Zac Passmore, Anytime Fitness Franchisee
– Zac Passmore, Anytime Fitness Franchisee
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