press release: Alliance Leisure
Introducing Wales’ first immersive studio at Club Rhyl
27 Sep 2023
The new Studio 360 will be the only immersive fitness space of its kind in Wales / Denbighshire Leisure Ltd
Delivered via the UK Leisure Framework, which is managed by DLL and Alliance Leisure, the innovative health and wellness space will offer immersive, all-inclusive experiences to engage and inspire existing group exercise participants and attract new audiences.
DLL has worked with creative agency Flareform to repurpose an existing exercise studio at Club Rhyl in Denbighshire to produce a one-of-a-kind exercise environment that uses 360o degree projection onto all walls of the room to create seamless animated scenes that transform with each class.
The technology allows the operator to create unique settings tailored to specific workouts complete with soundscapes and visuals that react to sound. For example, DLL can run mindfulness sessions in woodlands and yoga on mountain tops, or Zumba around dancing flames on a beach and HIIT classes in a nightclub.
The investment will not only enhance the health and fitness offer at Club Rhyl, but will allow DLL to provide experiences that appeal to people of all ages and demographics to help encourage more members of the community to take part in exercise.
“Our aim is to deliver one of the most innovative and exciting fitness clubs in Wales. Using the Future Studios technology, we can create any immersive environment that people want to exercise in. It means users can enjoy a different experience every time they visit a class, our instructors can deliver even more engaging workouts and we can offer something for everyone. As the first immersive group exercise experience of its kind in Wales, Studio 360 will take the DLL class programme to another level,” said Jamie Groves, managing director of DLL.
Joe Robinson, co-founder of Future Studios and creative director at Flareform, said: “We are absolutely thrilled to collaborate with DLL as we embark on this journey to deliver brand new experiences for the members. From the very first interaction, it’s been evident that we are working with a client who shares our passion for innovation and excellence. Their enthusiasm for this project is infectious and inspiring, and it aligns perfectly with our creative vision for the product. We genuinely feel privileged to be a part of this partnership and can't wait to see the incredible results we will achieve together.”
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Health is a national asset that drives prosperity at an
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Show preview: Elevate 2023
As the industry in the UK
gears up for this annual trade
event, HCM gives the lowdown
on what you can expect
Alliance Leisure
Tel: +44 (0)1458 877558
Email: [email protected]
Address:
2340/2440 The Quadrant,
Aztec West,
Bristol,
BS324AQ,
United Kingdom
Sarah Watts, ceo
Key personnel
Sarah Watts, ceo
Paul Cluett, managing director
James Foley, commercial director
Tom Fairey, development director
Paul Woodford, strategic engagement director
John Leaver, marketing & frameworks director
Julia Goddard, senior business development manager
Jonny Curley, senior business development manager
Paul Cluett, managing director
James Foley, commercial director
Tom Fairey, development director
Paul Woodford, strategic engagement director
John Leaver, marketing & frameworks director
Julia Goddard, senior business development manager
Jonny Curley, senior business development manager
Key customers
Local Authorities
Leisure Trusts
Universities and Colleges
Leisure Trusts
Universities and Colleges
Plans for the next 12 months
Our company goal as we emerge from
the pandemic is to stand side-by-side
with partners and not just help the
sector recover but truly thrive. We are
constantly innovating and are currently
exploring new activities, alongside best
in class health, leisure and wellbeing
solutions. We are committed to
continuing to measure the social value
created across our developments and
use the National Themes Outcomes
and Measures (TOMs) Framework.
Testimonial
"Over the coming years, Denbighshire Leisure will continue to work with Alliance
Leisure, breaking down investment barriers to ensure communities across the UK have
access to the facilities they need to live more active, health and prosperous lives."
– Jamie Groves, managing director at Denbighshire Leisure
– Jamie Groves, managing director at Denbighshire Leisure
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