press release: Core Health & Fitness
Joe Berselli Joins Core Health & Fitness as the Senior Director of Global Hospitality
02 May 2023
Previously, Joe Berselli served as Managing Director for Nautilus for the Swiss and Italian territories / Core Health & Fitness
Core Health & Fitness creates dynamic fitness experiences for the global market with products and programming that meet the needs of an ever-evolving industry. We have created products to bring fitness to more people in more places, and our team is growing to move this mission forward. We are pleased to announce the appointment of Giovanni (Joe) Berselli as the Senior Director of Global Hospitality.
As a results-driven senior leader, Joe has extensive experience leading global brands in general management, strategic sales, and commercial operations. Joe has more than 20 years of experience in fitness, hospitality, corporate, and residential channels. With a deep knowledge of wellness and digital solutions for the hospitality channel, we are excited to see the impact Joe will make in global hospitality with Core Health & Fitness.
"Core will spend a considerable amount of effort in 2023 to regain our stronghold in global hospitality. We now have the most comprehensive product offering for this market with the addition of the brand-new StairMaster 4G! I welcome our new Sr. Director of Global Hospitality to Core’s ONETEAM, Joe Berselli, who is now the leader of this effort. Let’s run!" says Kevin Malanga, Vice President of Global Sales and Customer Finance.
Joe added, "It's quite interesting that I previously worked for Nautilus Inc., selling StairMaster and Nautilus Schwinn products. Now, with the addition of Star Trac, Throwdown, and Wexer brands, selling these products at CORE feels like a homecoming for me. I am thrilled to join the Core Health and Fitness team and can't wait to promote the fantastic CORE products and solutions to the benefit of the hospitality industry."
Previously, Joe served as Managing Director for Nautilus for the Swiss and Italian territories, where he created the strategy for two very different markets and took the best of each team, hitting and exceeding KPIs for both countries by selling Stairmaster, Nautilus, and Schwinn products, solutions, and education.
Joe holds a Political Sciences degree from the University of Bologna, an MBA from S.A.D.A. (Management Business School of Administration), an Advanced Marketing degree from San Diego State University, and a Technical Institute diploma in Industrial Electronics.
The fitness industry is surging with energy as a focus on wellness has been embraced worldwide. No matter where you meet Core Health and Fitness, be it at home or on the road, you don't need to skip a beat to get the best fitness experience. As the Global Director of Hospitality, Joe is a strong addition to Core's OneTeam, the most innovative, solution-driven partner in fitness.
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Core Health & Fitness
Tel: +44 (0)1494 688260
Email: [email protected]
Address:
Unit 4, The Gateway Centre,
Coronation Road,
Cressex Business Park,
High Wycombe,
Buckinghamshire,
HP12 3SU,
UK
Alex O’Neill, director of sales UK and Republic of Ireland
Core Health & Fitness video gallery:
Key personnel
Joe Berselli, senior director of global hospitality & European distributor sales
Alex O’Neill, director of sales UK and Republic of Ireland
Alex O’Neill, director of sales UK and Republic of Ireland
Key customers
Everlast, Energie Fitness,
Energie Fitness Iberia,
Coach Gym Ltd,
Life Leisure, TRIB3,
UFC, Holmes Place,
Fitness First, Crunch Fitness,
Fitness 24 Seven, Fit20.
Energie Fitness Iberia,
Coach Gym Ltd,
Life Leisure, TRIB3,
UFC, Holmes Place,
Fitness First, Crunch Fitness,
Fitness 24 Seven, Fit20.
Plans for the next 12 months
We are celebrating StairMaster’s
40th anniversary and launching
the StairMaster 4G. Designed to fit
perfectly into hospitality and multihousing
training centres, the 4G is the
StairMaster solution when size matters!
Star Trac launches the Virtual Bike, the most versatile bike, giving the rider an unlimited experience. The Virtual Bike is purpose-built to withstand the rigours of a commercial cardio floor and meet the needs of non-staffed vertical market spaces such as hospitality and multi-housing amenity centres.
Core offers more customisation options with Throwdown rigs that are built-to-fit for a standout piece that optimises space. The total-body workout on the HIIT Ski and HIIT Rower brings the natural mobility of sport to the training zone.
Together with our partners, we create the best fitness offerings with the most recognised brands worldwide.
For more information, visit www.corehandf.com
Star Trac launches the Virtual Bike, the most versatile bike, giving the rider an unlimited experience. The Virtual Bike is purpose-built to withstand the rigours of a commercial cardio floor and meet the needs of non-staffed vertical market spaces such as hospitality and multi-housing amenity centres.
Core offers more customisation options with Throwdown rigs that are built-to-fit for a standout piece that optimises space. The total-body workout on the HIIT Ski and HIIT Rower brings the natural mobility of sport to the training zone.
Together with our partners, we create the best fitness offerings with the most recognised brands worldwide.
For more information, visit www.corehandf.com
Testimonial
“We chose Core Health & Fitness for several reasons, the main one was that we were able to get the majority of the equipment we wanted from one place at a competitive price.
The Star Trac and Stairmaster brands have been big favourites of our members in our Taunton gym so we were keen to make them a central part of our new gym in Plymouth.
Schwinn was a natural choice for our indoor bikes and we’ve been really pleased with the AC Power in our classes.
Throwdown became available as we were looking to equip our functional areas, we took a gamble on the rigs and it paid off. Our HIIT classes and functional areas have the rigs as a central focus providing multiple options for each workout.
As a gym we have a strength and resistance focus so choosing the right plate loaded equipment was really important, we were really impressed by the focus that Nautilus places on the smooth and intuitive way each piece of equipment functions so we bought most of the range! We are proud to be a Nautilus Trusted Strength Centre and our members are really enjoying the kit.”
– Chris Dadd, co-director, Bodyworld Holdings
The Star Trac and Stairmaster brands have been big favourites of our members in our Taunton gym so we were keen to make them a central part of our new gym in Plymouth.
Schwinn was a natural choice for our indoor bikes and we’ve been really pleased with the AC Power in our classes.
Throwdown became available as we were looking to equip our functional areas, we took a gamble on the rigs and it paid off. Our HIIT classes and functional areas have the rigs as a central focus providing multiple options for each workout.
As a gym we have a strength and resistance focus so choosing the right plate loaded equipment was really important, we were really impressed by the focus that Nautilus places on the smooth and intuitive way each piece of equipment functions so we bought most of the range! We are proud to be a Nautilus Trusted Strength Centre and our members are really enjoying the kit.”
– Chris Dadd, co-director, Bodyworld Holdings
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