press release: Life Fitness
Life Fitness announces Symbio, a first-of-its-kind premium cardio line, reimagining the fitness experience
25 Jan 2024
Symbio is an immersive, four-machine cardio collection / Life Fitness
Symbio stands out as first-to-market and first-of-its-kind cardio equipment by blurring the lines between exerciser and equipment. A fusion of advanced biomechanics, luxurious yet purposeful design, and multi-sensory personalized experiences, the collection consists of a treadmill, cross-trainer, upright bike, and recumbent bike.
Each machine in the collection was meticulously designed with our biomechanical engineering team to provide a new twist to each category. Building on our heritage of being students of the body and creating equipment that feels natural for all bodies and levels of exercise, Symbio delivers new cutting-edge technologies that personalize comfort, improve workout performance, and add workout versatility. These features are integrated with engaging content and analytics to create a rich, multi-sensory experience.
"Symbio is reimagining fitness for a profound reason: It allows exercisers to work in harmony with the machines in a way never before seen," says Dan Wille, Chief Product Officer, Life Fitness. "This collection creates a unique connection between exerciser and equipment through ergonomic design, sophisticated responsive feedback, next-generation biomechanics, and immersive workout experiences. It is a true representative of body and machine, together in movement. And it's poised to revolutionize the cardio experience."
The beautiful, purposeful design of Symbio caters to the fast-growing and fast-changing fitness and cardio market, a market increasingly characterized by exceptional experiences. The fitness equipment market was estimated at USD 16.04 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 5.3% from 2023 to 20301.
"As I speak with our customers, they recognize that their exercisers seek engaging cardio experiences, those that transcend the traditional workout," says Jim Pisani, CEO, Life Fitness. "Symbio builds upon Life Fitness' 55-year legacy of advancing fitness through technology and extensive research and bolsters the company's commitment to shape the face of fitness for a new era."
Symbio will be available for purchase in 2024. You can learn more about Symbio here
More press releases and updates from Life Fitness :
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multi-award-winning fitness athlete, personal trainer, gym owner and author, Shaun Stafford.
Life Fitness has launched a new mobile app named Life Fitness Connect to provide the
ultimate
workout experience.
Hammer Strength, the number one brand in performance strength training, is adding to its
portfolio of industry-leading machines with the launch of its new anaerobic training line,
HD
Performance Trainers.
Life Fitness : news from HCMmag.com and FitTechGlobal.com
HCM NEWS: Life Fitness names Jim Pisani as new CEO
Life Fitness has appointed Jim Pisani as its new chief executive officer.
Life Fitness : featured in HCM and Fit Tech magazines
Sponsored: Life Fitness: Ultra premium cardio
Life Fitness has reimagined cardio with the launch of its Symbio line which has been
designed with advanced biomechanics and offers deep levels of customisation
Promotion: Perfect Cardio
Using research that revealed three key pillars for cardio exercisers,
Life Fitness has created its greatest-ever console: the Discover SE4
Promotion: Life Fitness: Ultimate HIIT solution
Mars Athletic in Turkey turned to
Life Fitness and Myzone to create a
compelling new HIIT zone for its clubs
Sponsored: Life Fitness: infinite variety
LFX customisable experiences are the next step in the
evolution of the Life Fitness functional training offering
Sponsored: Life Fitness: Partners in performance
The Formula 1 World Championship team Williams Racing has
partnered with Life Fitness to create a world-class training
facility, designed to drive performance on and off the track
Life Fitness
Tel: +31 (0) 180 646 666
Email: [email protected]
Address:
Bijdorpplein 25-31,
2992 LB Barendrecht,
The Netherlands
Frank van de Ven, chief commercial officer
Key personnel
Frank van de Ven, chief commercial officer
Steve Newell, vice president & managing director, Global Mid/Premium Clubs
Steve Newell, vice president & managing director, Global Mid/Premium Clubs
Key customers
Anytime Fitness, David Lloyd Leisure,
UFC Gym, Serco, Total Fitness,
Third Space, Gymbox, Fusion,
Williams Racing, Parkwood Leisure,
Orangetheory, Clever Fit, MAC-Fit,
Hard Rock Hotel Ibiza,
Marriott Hotels,
plus leisure trusts, local authorities,
universities and schools,
independent gyms and sports teams.
UFC Gym, Serco, Total Fitness,
Third Space, Gymbox, Fusion,
Williams Racing, Parkwood Leisure,
Orangetheory, Clever Fit, MAC-Fit,
Hard Rock Hotel Ibiza,
Marriott Hotels,
plus leisure trusts, local authorities,
universities and schools,
independent gyms and sports teams.
Plans for the next 12 months
We will continue to put our customers at the forefront of our business, evolving and adapting to support a fitness market that is returning to growth.
We will do this through innovative digital technologies, inspiring workout spaces and thoughtful co-creation to continuously improve the exerciser experience. Engaging exerciser experiences can lead to increased acquisition, enhanced retention and ongoing satisfaction, a winning combination for our customers.
We will do this through innovative digital technologies, inspiring workout spaces and thoughtful co-creation to continuously improve the exerciser experience. Engaging exerciser experiences can lead to increased acquisition, enhanced retention and ongoing satisfaction, a winning combination for our customers.
Testimonial
“The relationship with Life Fitness, as a knowledgeable partner, is extremely rewarding.
The emphasis of the Hammer Strength Box was really on co-creation. Life Fitness is an
excellent, committed partner with a high service level. They offer intelligent solutions
and market insights around customer experience. This is becoming increasingly
important, especially for younger target groups to feel heard. Life Fitness has been
there for us for years and we feel that our relationship is strong and familiar.”
– Gemmy & Jan Schellekens, owners of True Health Club
– Gemmy & Jan Schellekens, owners of True Health Club
Testimonial
“We've been thoroughly impressed by Life Fitness since awarding the contract last year; they’re a great brand fit, and the quality and range of equipment, alongside their unrivalled support, will ensure we can deliver high quality fitness facilities catered for our wide-ranging member demographic.
“Their technology offering will also support our focus on driving digital across the business and help to kick on our digital transformation work. Life Fitness are proving to be a key partner in helping us achieve our mission of delivering facilities that support happier and healthier communities.”
– Glen Hall, managing director, Parkwood Leisure
“Their technology offering will also support our focus on driving digital across the business and help to kick on our digital transformation work. Life Fitness are proving to be a key partner in helping us achieve our mission of delivering facilities that support happier and healthier communities.”
– Glen Hall, managing director, Parkwood Leisure
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