press release: Mindbody
Mindbody continues to support wellness industry with launch of ClassPass Revenue Guarantee
26 Sep 2022
Mindbody announced the ClassPass Revenue Guarantee during BOLD 2022 / Mindbody / BOLD
This new program, exclusive to Mindbody customers, provides a monetarily backed guarantee that ClassPass will drive incremental revenue growth. Through this guarantee, if the business does not see a positive impact within 90 days of implementing ClassPass, Mindbody will write that customer a check for 2x the difference.
“In this new era of wellness, consumers are looking for well-rounded routines that encompass multiple dimensions of wellness. This provides a great opportunity for wellness businesses to expand their client base - but we know that 21% of Mindbody customers say that acquiring new clients is their top hurdle,” said Fritz Lanman, CEO of Mindbody and ClassPass. “Our goal has always been to help our customers build bigger, better businesses, and our data shows ClassPass drives a 32% user increase to studios. The ClassPass Revenue Guarantee shows Mindbody customers we don’t just believe that ClassPass will drive them new incremental revenue, we are willing to guarantee it."
Mindbody acquired ClassPass in October of 2021 bringing two of the industry’s most prominent leaders together. Mindbody helps businesses deliver amazing client experiences through powerful studio management software, while ClassPass helps businesses grow by merchandizing excess inventory and maximizing overall revenue by marketing and dynamically pricing open spots to ClassPass consumers. Together, Mindbody and ClassPass are creating the world’s largest wellness experience marketplace for consumers.
With 80 per cent of ClassPass users being new to the studios they visit, and 50% being new to group fitness, the potential for wellness businesses to gain new customers with ClassPass is substantial.
“Since bringing the companies together, we have seen firsthand how Mindbody and ClassPass are better together, and we are excited to show our customers just what this means through the Revenue Guarantee,” Lanman said.
find out more about the ClassPass Revenue Guarantee
More press releases and updates from Mindbody:
Experience technology platform Mindbody has announced a global agreement with boutique
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Mindbody: news from HCMmag.com and FitTechGlobal.com
Consumers now consider health and fitness to be an “essential” area for spending and, despite
the global squeeze on disposable incomes, will continue to increase their investment in
wellness.
Mindbody: featured in HCM and Fit Tech magazines
HCM People: Emily Bartels
If the business doesn’t see a positive impact within 90 days of implementing Classpass, Mindbody will write that customer a cheque for two-times the difference
Industry insights: Strength in numbers
Technology platform Mindbody surveyed
17,000 people to uncover what’s
important to today’s wellness consumer.
Margo Badzioch, market research lead
at Mindbody, highlights the trends
Trends: New directions
A number of key health and fitness
and wellness trends for 2023
have been unearthed by new insight
published in the latest edition of the
Mindbody and Classpass Wellness
Index, as Megan Whitby reports
Technology: Automation
Many spas already automate their marketing. But how else could they use
automation in their software to free up employee time and streamline operations?
Spa software: Driving retail
Staff shortages within the sector mean software assistance in areas such as retail, payment automation and marketing is more important than ever when it comes to
business profitability. Karen Maxwell looks at some of the solutions available
Insight: Now trending
From VR to personalisation, here’s what we can expect to see
in wellness in the coming months, says Lauren McAlister
Mindbody
Tel: +44 20 3514 1894
Email: [email protected]
Address:
30 Crown Place,
London,
EC2A 4EB,
United Kingdom
Fritz Lanman, CEO
Key personnel
Fritz Lanman, CEO
Chloe Ross, SVP, International
Chloe Ross, SVP, International
Key customers
Fitness and wellness businesses of all sizes, from single locations to some of the world’s largest brands including Orangetheory Fitness, F45, barre 3, [solidcore], WellBiz Brands, and iLoveKickboxing.
Plans for the next 12 months
Mindbody is investing heavily in a fully uplevelled software experience that delivers businesses more growth, more clients, and more prosperity – with less time and effort. We’re rolling out new features that streamline your day-to- day and put the client info and metrics that matter most to you right at your fingertips, including integrations to surface ClassPass performance metrics within the Mindbody software.
Testimonial
“It is our top priority to ensure that F45 franchisees have access to market-leading software and systems and the team at Mindbody is uniquely positioned to support F45 now and into the future.”
– Adam Gilchrist, F45 Training Co-founder and CEO
– Adam Gilchrist, F45 Training Co-founder and CEO
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