press release: Keepme
New Keepme guide enhances facility reporting standards
05 Dec 2023
Keepme is a leading provider of AI-driven solutions for the fitness industry / Keepme
On the importance of reporting for operators, Hilary McGuckin, Global Marketing Director at Keepme states “Within the troves of data club's collect lies a goldmine of insights waiting to be unearthed. Effectively deciphering this wealth of information is not just advantageous; it's an imperative for operators of all shapes and sizes. Understanding and leveraging this data isn't merely a choice—it's the linchpin for success in an industry where every insight gained translates to smarter decision making, heightened efficiency, and ultimately, elevated customer experiences."
Touted as a roadmap for fitness club owners, managers, and operators dedicated to maximizing member retention, optimizing marketing campaigns, improving operational efficiency, and enhancing customer satisfaction through data-driven strategies. The guide is meticulously crafted to empower fitness operators in extracting maximum value from their data, enhancing their ability to make smart decisions that drive member retention and overall business success.
Hilary went on to highlight the importance of getting your clubs reporting in check, to kick your year off in the right direction "In an era of exponential growth within the fitness industry, the ability to harness and interpret data is pivotal. Our latest best practice guide on reporting isn't just a resource; it's a compass guiding operators through this dynamic landscape, empowering them to chart a prosperous course for 2024 and beyond."
The guide covers:
• Sales Performance & Target Setting
• Member Retention & Behavioral Insights
• Visual Reporting: Your Club's ECG
• Understanding Your Data Sources
• Blending Zero-Party and First-Party Data
• Best-in-Class Member Experiences
• Types of Data and Where to Find Them
• AI in Reporting
• Transforming Data into Action
Keepme's dedication to continuously improve the industry shines through in this comprehensive guide, which serves as a testament to their ongoing mission of supporting operators as they harness the full potential of their data. Fitness industry professionals are already leveraging this educational tool, marking a significant stride toward a future where data-driven insights propel gyms and fitness clubs to new heights.
"At Keepme, we understand the transformative power of informed decision-making. Our commitment to delivering cutting-edge resources like this best practice guide stems from our dedication to supporting operators as they navigate industry evolution. This guide isn't merely about staying relevant; it's about equipping operators to lead and thrive amidst rapid growth." added Hilary McGuckin
The guide is available for free download on the Keepme website here.
More press releases and updates from Keepme:
Keepme has today announced a suite of groundbreaking enhancements to its platform, set to
pave the way for the direction that AI will take next as it relates to the Fitness Industry.
Keepme, a leader in AI-driven CRM solutions for the fitness industry, has been named as one
of the UK's top 12 startups to watch for 2024 by Sifted.
Keepme has announced the release of the latest addition to their Best Practice Series - "10
Micro-Strategies to Elevate Membership Sales via Your CRM."
Elevate 2024, the premier event for the fitness, physical activity, and sports therapy
industries, has announced two must-attend panel discussions on AI as part of this year's
robust program.
In a shift from tradition, Keepme have announced that the upcoming May Open-House session
will be led by their expert Marketing team.
Keepme
Email: [email protected]
Web:
www.keepme.ai
Address:
71-75 Shelton Street,
London,
WC2H 9JQ,
United Kingdom
Ian Mullane, CEO & founder
Keepme video gallery:
What is Keepme? from Keepme on Vimeo.
Key personnel
Ian Mullane, CEO and founder
Jeet Kohli, chief technical officer
Michelle Thavasi, director of customer success
Hilary McGuckin, director marketing
Jon Dickson, director of sales – EMEA
Chris Guaty, director of sales – North Americas
Jeet Kohli, chief technical officer
Michelle Thavasi, director of customer success
Hilary McGuckin, director marketing
Jon Dickson, director of sales – EMEA
Chris Guaty, director of sales – North Americas
Key customers
Keepme’s customers are spread across 16 countries globally.
From major franchises in APAC to council leisure centres and Trusts in the UK, to high-end multi-site operators in the Americas and the Middle East.
From major franchises in APAC to council leisure centres and Trusts in the UK, to high-end multi-site operators in the Americas and the Middle East.
Plans for the next 12 months
Keepme’s mission is to revolutionize the way fitness operators achieve revenue growth by transforming how they engage with prospects and members. We strive to constantly deliver on the cutting-edge of what technology can offer in our industry, doing so with quick deployment and low resource requirements for our customers.
In the summer of 2023 we launched Keepme Creator, the industry’s first generative AI tool and V3 of our core products, Keepme Sales and Keepme Membership.
In 2024, we strive to continue redefining how the industry operates. As the industry becomes more responsive to AI and technological advancements, we will be here delivering educational content and empowering operators to make the most of AI within their facilities.
We added Keepme Academy to our offering in January 2024, as well as a new scheduling feature - and we have a number of other platform developments planned for the rest of 2024.
In the summer of 2023 we launched Keepme Creator, the industry’s first generative AI tool and V3 of our core products, Keepme Sales and Keepme Membership.
In 2024, we strive to continue redefining how the industry operates. As the industry becomes more responsive to AI and technological advancements, we will be here delivering educational content and empowering operators to make the most of AI within their facilities.
We added Keepme Academy to our offering in January 2024, as well as a new scheduling feature - and we have a number of other platform developments planned for the rest of 2024.
Testimonial
"Before the team had access to Keepme, we faced several challenges. One of the main issues is that leads were arriving into multiple systems and inboxes, making it very difficult to manage and keep track of leads. This was time-consuming and challenging in terms of maintaining an efficient workflow and responding to enquiries/potential opportunities effectively."
– Darryl Dewar, group sales & customer experience manager, BH Live Active
– Darryl Dewar, group sales & customer experience manager, BH Live Active
Testimonial
"What Keepme uniquely offers is the ability to integrate with any fitness industry software platform that has an API...Keepme gives us one seamless digital process and frees our customer experience teams to focus on our members. We have greater customer insights - and no need to download reports, upload triggers, or prepare communications.”
– Gareth Bacon, head of product, Wellfit
– Gareth Bacon, head of product, Wellfit
Testimonial
"If you have tried some of the AI content tools on the market, you will find the results are never quite right. So, once I heard that Keepme was coming out with their content creator tool, I had very low expectations. But I have been pleasantly surprised by the diversity with this tool! I have played around with the “tone of voice” and it is spot on."
– Meredith DeAngelis, CMO, Village Health Clubs & Spas
– Meredith DeAngelis, CMO, Village Health Clubs & Spas
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