press release: Zoom Media UK
Parkwood Leisure partners with Zoom Media to transform member rewards
06 Aug 2024
Leading leisure management operator Parkwood Leisure has recently announced a new agreement with Zoom Media UK / Parkwood Leisure
The partnership is designed to elevate Parkwood’s member experience by offering exclusive rewards and perks through Zoom’s white-label platform, driving greater retention and engagement among its 100,000 members.
Since 2020, Zoom Media has been at the forefront of creating tailored rewards platforms for gym operators, and will now empower Parkwood members to access brands and benefits ranging from Apple and Gymshark right through to Deliveroo.
Parkwood is confident in their decision to partner with Zoom based on data that shows effectively engaging members with rewards programmes contributes to increasing member loyalty.
“We are excited that Parkwood Leisure have decided to partner with us to enhance the way their members engage with their fitness journey,” said Ferne Langford, Partnership Director at Zoom Media. “For a long time, the fitness industry has lagged behind others in how it rewards the loyalty of its members. Working in partnership with Parkwood, we want to make sure its members feel truly valued.”
Andy Farr, Strategic Director at Parkwood Leisure said “Zoom has an exciting vision for what member rewards should look like within the fitness industry, and we’re keen that Parkwood is able to capitalise on that for the benefit of its members. The experience of visiting one of our centres can go beyond what happens at the centre itself, and rewards can play a key role in that.”
More press releases and updates from Zoom Media UK:
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Zoom Media UK, the leading provider of digital media solutions for fitness facilities, is
announcing an exciting new partnership with Your Personal Training (YPT), the UK’s foremost
Personal Training brand. This collaboration marks the first time Zoom’s rewards platform will
be directly available to the clients of YPT trainers, offering unique incentives to enhance
client engagement and retention.
Audio-visual content is on the up, particularly in gyms as it plays a pivotal role in
advertising by effectively connecting brands to aspirational and affluent customers.
Zoom Media, a leading provider of digital media solutions for health clubs, has launched a
proprietary wellness content channel called Livegood – a digital hub of health and wellness
media.
Zoom Media, the UK's leading provider of health and fitness digital media, has announced a
new contract with Fitness4Less to deliver Out of Home advertising across its estate.
Zoom Media UK
Tel: (020) 3511 2111
Email: [email protected]
Address:
12-116 New Oxford St,
London,
WC1A 1HH,
England
Ferne Langford, partnership group director
Zoom Media UK video gallery:
Key personnel
Ferne Langford, partnership group director
David Wellard, managing director
David Wellard, managing director
Key customers
We’re keen to work with any operators looking to maximise their digital media and the impact it can have for their business, increasing both member engagement and revenue.
Plans for the next 12 months
For the remainder of 2024, Zoom Media UK will be attending Fit XPO, the Independent Gyms Summer Conference, Elevate London, Active Net and the National Fitness Awards.
Testimonial
"The relationship between Fitness4Less and Zoom Media has grown from strength to strength over the past 10 years, increasing incremental revenue and opening up new member engagement opportunities. 2024 will see us introduce new digital platforms together and we are looking forward to the exciting times ahead."
– Steve Bradley, operations director, Fitness4Less
– Steve Bradley, operations director, Fitness4Less
Testimonial
"For the past 7 years Zoom Media has played a pivotal role in our health clubs; offering everything from digital screen installation and services to content and brand partnerships, right through to running our member rewards programme. Working with Zoom allows us to connect with our members and elevate our members' experience and loyalty, whilst generating ancillary revenue."
– Colin MacGillivray, head of commercial, Bannatyne
– Colin MacGillivray, head of commercial, Bannatyne
Testimonial
“For more than 14 years Zoom Media has been instrumental in elevating the member experience at Fitness First. Their consistency and reliability in delivering commercialised digital solutions have ensured that our gyms are always equipped with engaging content. What sets Zoom apart is their proactive approach to collaboration, working closely with us to bring our members unique offers and experiences.”
– Sean Kelly, brand experience manager, Fitness First
– Sean Kelly, brand experience manager, Fitness First
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