press release: The Fitness Group Education
The Fitness Group appoints chief commercial officer to drive UK and international expansion
09 Aug 2024
Gavin Baxter joins The Fitness Group as Chief Commercial Officer after five years at Active IQ / The Fitness Group
Baxter joins after five years at Active IQ, the UK’s leading awarding organisation for the active leisure, learning and wellbeing sector. He has more than 15 years' experience in the health and fitness sector working as a sports coach, outdoor activity instructor, group training instructor, personal trainer, consultant, manager and senior manager.
In his new role at The Fitness Group, Baxter is responsible for driving UK and international expansion, as the business prepares to enter new territories.
Committed to getting more people active, he was recognised as a top aspiring entrepreneur by Sir Richard Branson’s Virgin Unite, a global community and non-profit foundation uniting people and entrepreneurial ideas to create opportunities for a better world.
As Head of Business Development at Active IQ, Baxter helped to maintain the business’ position as a sector leading awarding organisation and end-point assessment organisation, managing the UK Business Development team and overseeing international expansion, including a 700% growth of the international business during Baxter’s time in the business.
Before joining Active IQ, Baxter worked within organisations including The British Army, Saudi Aramco (Saudi Arabia), British Military Fitness, Rathbone, PGL and Operation Fitness - his own multisite bootcamp and studio.
Working as a Consultant for the Fire Protection Department of Saudi Aramco - the world's largest oil producer and exporter - Baxter was responsible for setting up an education programme that supported over 1800 firefighters and developing fitness testing to have them at peak performance for their daily duties.
Whilst running Operation Fitness, Baxter helped military veterans suffering from mental health issues get back into society, including those with PTSD or substance abuse problems who used fitness as an avenue to get their life back on track.
Commenting on the appointment, Baxter said: “Throughout my career I’ve always spoken up on the need for quality education. That belief remains as strong as ever, to give trainers the best opportunity for success in the sector. It also aligns perfectly with Steven and Scott’s ambitions for The Fitness Group to support the quality of education across the UK and internationally. It promises to be an exciting time ahead as we look to drive growth domestically and worldwide, and I can’t wait to get started.”
Co-Founder and Director at The Fitness Group, Steven Dick, added: “Gavin’s reputation in the fitness industry speaks for itself. His background and expertise in our sector are a perfect fit to help us on our growth journey, and we’re delighted to have him join the team during what is a busy and exciting time for the business.”
As well as providing courses globally through its online platform, The Fitness Group currently offers courses all over the UK, with locations in key cities such as London, Manchester, Newcastle, Birmingham, Bristol, Derby, Aberdeen, Edinburgh and Glasgow. The business was set up to equip aspiring personal trainers with a robust foundation encompassing health, nutrition, fitness, and specialist areas like pre and post-natal.
More press releases and updates from The Fitness Group Education:
The Fitness Group, one of the UK’s leading fitness education organisations in the UK is now
partnering with the leading Level 4 specialists at Strength And Conditioning Education to offer
learners the chance to further their education with strength and conditioning training.
TRX Training, the global leader in functional training equipment, has announced a new
partnership with The Fitness Group in the UK. The partnership aims to provide TRX education
courses to students from The Fitness Group, enabling them to expand their knowledge and
skills in functional training.
The Fitness Group Education: news from HCMmag.com and FitTechGlobal.com
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launch education courses aimed at upskilling PTs in female health.
Training provider, The Fitness Group, has teamed up with personal training
app, My PT Hub, to
make it easier for aspiring personal trainers to set up their own businesses.
League Football Education has announced a new partnership with training provider The Fitness
Group (TFG) to support its members in gaining training qualifications and packages.
The Fitness Group Education
Tel: 03301758209
Email: [email protected]
Address:
CITY PARK,
368 Alexandra Parade,
Glasgow,
Glasgow,
G313AU,
United Kingdom
Steven Dick, director
The Fitness Group Education video gallery:
Key personnel
Steven Dick, co-founder & director
Scott Agnew, co-founder & director
Harinder Lidher, head of education
Gavin Baxter, chief commercial officer,
Scott Agnew, co-founder & director
Harinder Lidher, head of education
Gavin Baxter, chief commercial officer,
Key customers
The Ministry Of Defence Police Force
The PFA
The PFA (Scotland)
South & East Ayrshire Leisure
League Football Education
Street League
Shaw Trust
The PFA
The PFA (Scotland)
South & East Ayrshire Leisure
League Football Education
Street League
Shaw Trust
Plans for the next 12 months
In 2024/2025 The Fitness Group will continue to strengthen its range of education packages with the launch of new qualifications and support operators with the transition of education from fitness to wellness. Our new Chief Commercial Officer will be driving the launch of our education programmes across the UAE and Europe, partnering with leading organisations across the sector to support their businesses, with the overall mission to strengthen the education and standards across the industry.
Testimonial
"Having seen the great work The Fitness Group has done with the likes of the PFA and LAPS, it’s exciting to have this partnership up and running. The fitness world is an ever-growing industry and many of our apprentices have gone on to forge successful careers in it, ranging from fully qualified personal trainers to yoga instructors.
We now look forward to working closely with The Fitness Group and helping LFE apprentices up and down the country gain the necessary qualifications and tools to be successful within this competitive but rewarding industry”
– Anthony Cato, Transition Officer, Football League Education
We now look forward to working closely with The Fitness Group and helping LFE apprentices up and down the country gain the necessary qualifications and tools to be successful within this competitive but rewarding industry”
– Anthony Cato, Transition Officer, Football League Education
Testimonial
"We worked with the team on a project to support our fitness teams with training and development. It’s clear to see why they are so successful. The detail the guys go into with teaching their students is unbelievable & at a standard which is clear and concise.
If you are looking at develop your team or start a career in the industry then The Fitness Group is your place to go!"
– Belinder Kaur, Health & Fitness Training Manager, Street League
If you are looking at develop your team or start a career in the industry then The Fitness Group is your place to go!"
– Belinder Kaur, Health & Fitness Training Manager, Street League
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