Technogym is excited to announce the opening of its brand-new retail boutique in Zurich. The space, located in Pelikanstrasse 5 in the heart of the city, covers an area of about 120 square meters and has been designed to offer a real Wellness lifestyle experience and allow people to discover the best products, technologies and services for physical exercise at home. The boutique will also have access to experienced personal trainers and interior designers for bespoke home-gym projects and personalized consultations.

Technogym is the world’s leading Wellness Company, with its innovative Italian design, cutting-edge technology, high quality, and easy-to-use products that are seen and experienced in the most desirable gyms, private members’ clubs, leading hotels and exclusive homes across the globe. The preferred choice of the world’s leading athletes and sport teams, as well as being the Official Supplier of the Olympic Games since 2000, the brand also boasts ongoing collaborations with acclaimed Archistar designers like Antonio Citterio. At the heart of the brand lies in its unique concept of Wellness – Technogym’s lifestyle is committed to promoting regular exercise, a balanced diet and positive mental approach – that translates into everything the company does from products to digital fitness services to interior design.

Whether the goal is athletic training - like running, cycling or triathlon prep, to losing weight, health and prevention, or simply to stay fit and have fun, Technogym is the one and only brand able to offer Precision Training, a fully personalized training experience based on individual needs, passions and aspirations. Technogym’s offering features a curated selection of connected smart equipment, digital services and on-demand training programs for every need.

For design lovers, the Personal Line marries Antonio Citterio's distinctive style with Technogym's expertise in fitness and wellness. This collection showcases a variety of cardio equipment ranging from traditional treadmills, bikes, and ellipticals to the iconic Kinesis product—Technogym's exclusive solution for enhancing strength, balance, and flexibility.

Inside the Technogym retail store, the design synergizes with sports performance. Notable products include the Technogym Run, a dual-purpose treadmill catering to both cardio and power training, and the Technogym Ride —a first-of-its-kind bike equipped with a 22-inch screen for an immersive indoor cycling experience. The latter allows easy integration with popular cycling apps and reflects Technogym's deep-rooted passion for cycling.

The space will also showcase Technogym Bench —an innovative, compact training station that ensures maximum exercise versatility within minimal space for those with space constraints.

This opening is part of the overall retail project that includes the direct presence of Technogym in the main cities around the world.