press release: Zoom Media UK
Zoom Media expands partnership with Fitness4less
19 Apr 2024
Zoom Media expands partnership with Fitness4Less Credit: Zoom Media UK / Zoom Media
The three-year contract will see Zoom install 28 new screens across Fitness4Less sites, adding this impressive 6-sheet advertising piece to its existing partnership, closing the digital marketing loop and raising the value of the network for brands to advertise.
Zoom will be using screens to operate and commercialise its full spectrum of advertising content, showing digital 6 sheets, on top of their existing GymTV channel, promotion of the Fitness4Less app and member rewards platform.
This partnership facilitates a huge commercial opportunity to cross sell Fitness4Less services and amplify its proprietary marketing campaigns and messaging.
The new deal also sees Fitness4Less become an early adopter among operators, one of only three capitalising on having one media company to operate and commercialise all of its platforms, both on and off the gym floor, meaning a seamless and consistent experience both on and offline for consumers. Operationally, this ensures a smooth and consistent process for the operator, saving time and money by using one expert to oversee the process in its entirety, rather than a more labour-intensive, piecemeal approach.
Speaking about the deal, Ferne Langford, partnership group director at Zoom Media said: “This deal perfectly demonstrates our commitment to providing seamless, commercially astute digital partnerships with gyms. We’ve been working with Fitness4Less for more than 10 years and taking this next step to entrust all of their media needs with us, just solidifies our longstanding partnership.
“Delivering engaging digital signage is a great way for Fitness4Less to talk to their members and display promotions to increase secondary spend, and of course, for Zoom to showcase relevant consumer brands and products through paid advertising.”
Steve Bradley, operations director at Fitness4Less said “Partnering with Zoom Media has grown our revenue and dialogue with our gym members. We are able to connect with them over a multitude of touchpoints, cleverly maximizing our advertising spend to ensure we increase retention and ease common pain points encountered by all fitness operators.”
The deal is a perfect example of the work Zoom Media does, leveraging 16 years of industry expertise to enhance the gym experience, creating bespoke solutions designed to make the most of each gym’s environment and to meet commercial objectives.
More press releases and updates from Zoom Media UK:
Leading leisure management operator Parkwood Leisure has recently announced a new agreement
with Zoom Media UK, the UK's leading fitness rewards platform and digital media provider.
There’s a shift happening with advertising channels in the gym. A smarter, more targeted
approach is taking over.
Zoom Media UK, the leading provider of digital media solutions for fitness facilities, is
announcing an exciting new partnership with Your Personal Training (YPT), the UK’s foremost
Personal Training brand. This collaboration marks the first time Zoom’s rewards platform will
be directly available to the clients of YPT trainers, offering unique incentives to enhance
client engagement and retention.
Audio-visual content is on the up, particularly in gyms as it plays a pivotal role in
advertising by effectively connecting brands to aspirational and affluent customers.
Zoom Media, a leading provider of digital media solutions for health clubs, has launched a
proprietary wellness content channel called Livegood – a digital hub of health and wellness
media.
Zoom Media UK
Tel: +44 (0)20 3511 2111
Email: [email protected]
Address:
12-116 New Oxford St,
London,
WC1A 1HH,
England
Ferne Langford, partnership group director
Zoom Media UK video gallery:
Key personnel
Ferne Langford, partnership group director
David Wellard, managing director
Harley Lightowler, partner development manager
David Wellard, managing director
Harley Lightowler, partner development manager
Key customers
The Gym Group,
David Lloyd,
PureGym,
Bannatyne,
Everlast,
Nuffield Health,
Fitness First, and
Places Leisure
David Lloyd,
PureGym,
Bannatyne,
Everlast,
Nuffield Health,
Fitness First, and
Places Leisure
Plans for the next 12 months
Zoom Media will continue to grow
and innovate its products and service,
in line with needs and requirements
of the industry.
The company is committed and continues to seek new opportunities capitalising on key partnerships and technical integrations that are truly customer focussed.
The company is committed and continues to seek new opportunities capitalising on key partnerships and technical integrations that are truly customer focussed.
Testimonial
“We’ve been partnering with Zoom Media for over 10 years now, and we are really
happy with the results. Their provision of digital media solutions within our gyms has
significantly enhanced the experience for our members.
"Zoom has consistently proven themselves to be a reliable and trustworthy partner for Everlast Gyms. Their team understands our needs and consistently delivers high-quality digital content that engages our audience effectively.”
– Leigh Sanders, head of operations, Everlast Gyms
"Zoom has consistently proven themselves to be a reliable and trustworthy partner for Everlast Gyms. Their team understands our needs and consistently delivers high-quality digital content that engages our audience effectively.”
– Leigh Sanders, head of operations, Everlast Gyms
Testimonial
"For the past 7 years Zoom Media has played a pivotal role in our health clubs; offering everything from digital screen installation and services to content and brand partnerships, right through to running our member rewards programme. Working with Zoom allows us to connect with our members and elevate our members' experience and loyalty, whilst generating ancillary revenue."
– Colin MacGillivray, head of commercial, Bannatyne
– Colin MacGillivray, head of commercial, Bannatyne
Testimonial
“For more than 14 years Zoom Media has been instrumental in elevating the member experience at Fitness First. Their consistency and reliability in delivering commercialised digital solutions have ensured that our gyms are always equipped with engaging content. What sets Zoom apart is their proactive approach to collaboration, working closely with us to bring our members unique offers and experiences.”
– Sean Kelly, brand experience manager, Fitness First
– Sean Kelly, brand experience manager, Fitness First
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