An open platform dome display which began life as a high-end running experience for treadmill users is set to provide the latest in immersive audience experiences for the attractions industry.

Running Unlimited has adapted the Zone domes recently launched for the health and fitness sector after discovering there was a “limited choice of expensive, proprietary immersive dome solutions” available for visitor attractions operators.

Kevin Hewitt, one of the founders of Running Unlimited, said the Zone domes deliver “aesthetically as well as an exceptional, immersive experience, benefiting from a growing content ecosystem to expand the creativity and potential of this kind of visitor experience”.

The company’s content ecosystem initiative includes a collaboration with i-Dat at Plymouth University, helping their graduate and undergraduate students establish their content creation credentials and enabling them to “deliver boundary-pushing work to transform experiences across a range of attractions applications”.