Product innovation
Jordan Freeweights kit for core training centre
Core Cambridge is a personal training centre that has just opened in Cambridge and which boasts a range of equipment supplied by Jordan Freeweights.
Situated next to the Science Park, it offers personal training for all of its clients, whether they be an office worker wanting to relieve back pain or an international athlete looking to maximise their performance.
Ed Hallam, Director of Performance at the new centre says: "For years, we've dreamed of a place like this that is specifically designed to help people achieve their goals.
"After a lot of hard work we've managed to pull together the space, the equipment and the expertise that people really need all under one roof. We're so excited and proud."
The facility contains a free weights area, two treatment rooms and a sprint track, the latter being the first thing that Hallam says people notice.
"It's the cornerstone of our training; athletes use it for agility and plyometrics drills, but for ordinary people it's a space for them to learn to move, stabilise and coordinate their bodies before progressing onto weight training.
"We also use it as a conditioning space - people work far harder running around carrying sandbags and kegs, climbing ropes and flipping tyres than they do chugging away on a treadmill. It's a darn sight more fun as well!
"Jordan Freeweights has supplied us with an excellent range of free weights, flooring and Olympic training equipment that I have to say is excellent and perfectly fits our facility."
Picture shows Olympic athlete Goldie Sayers and members of the region's two top rugby clubs at the official opening of Core Cambridge
Neil Jordan, company founder and chairman, built Jordan Fitness based on a key principle; that customers and clients would receive premium quality at an affordable price. By applying innovation in design, and sourcing exceptional quality products, we deliver outstanding fitness solutions.
We have remained valued by our clients and at the forefront of the industry for over 30 years as a result.
Jordan Fitness also have established relationships with other leaders within the global fitness industry including fitness brand, Lifeline USA.