Product innovation
Jordan designs water-filled range for core strength
Jordan Fitness has introduced the water-filled CorMax range to give athletes and fitness enthusiasts another tool in developing and maintaining a strong, stable core.
Drawing on many muscle groups in just one exercise, the CorMax bag is filled with water and as the water sloshes side to side it pulls and pushes the user in every direction, triggering the stabilising core muscles.
The less water in the CorMax products the harder they are to control. The more water the heavier they become and more stable.
Neil Jordan, company founder and chairman, built Jordan Fitness based on a key principle; that customers and clients would receive premium quality at an affordable price. By applying innovation in design, and sourcing exceptional quality products, we deliver outstanding fitness solutions.
We have remained valued by our clients and at the forefront of the industry for over 30 years as a result.
Jordan Fitness also have established relationships with other leaders within the global fitness industry including fitness brand, Lifeline USA.