Product innovation
Life Fitness takes virtual trainer into social media
Life Fitness has announced that its Virtual Trainer product has been made Facebook compatible, with a smartphone app also being planned.
When a user uploads a workout to the Life Fitness Virtual Trainer, a "prompt" will appear to also post the update to that user's Facebook wall, with a link for friends to view the details of the workout.
"Sharing your workout progress is an important motivating factor in a successful fitness program," said Bob Quast, vice president of brand management for Life Fitness. "Virtual Trainer Facebook compatibility is a fun way to tell friends that you're meeting your goals and to show off your workout."
By sharing their results, exercisers can receive motivation and encouragement from friends to help them achieve their health and fitness goals.