San Francisco-based tech start-up Motiv introduced an innovative sleep tracking device which doubles as a fitness tracker – as well as a fashion statement. Motiv Ring is being marketed as the “first highly advanced wearable device that changes the way people measure both activity and sleep”.

The device uses micro-technology and packs a lot into its slim, ultralight design. It’s able to monitor heart rate as well as tracking the user’s active minutes, activity type, sleep duration, calories burned, distance and steps taken. Software includes an intuitive app, which establishes weekly goals and adjusts daily targets based on the user's activity.
With a battery life of five days and a waterproof casing which allows for showering and swimming, Motiv Ring has been designed as a ‘wear-at-all-times’ device.

“Despite the rapid growth of – and innovation within – the wearable market, over half of those who buy a fitness tracker lose interest and discontinue use because current solutions are uncomfortable, unattractive and don't provide truly meaningful insights,” says Mike Strasser, co-founder and CEO of Motiv.
“From a hardware perspective, we knew we had to build a device that could be with you all the time. To do that, it had to be small, durable, waterproof, allow you to effortlessly measure activity and sleep, and not interfere with daily life.”