Product innovation
New designer options for Life Fitness's Signature Series
Fitness equipment manufacturer Life Fitness is adding vibrant themes and new colour options to its Signature Series line of premium strength products.
The company is addressing the customer need for selection to complement a facility's interior by offering six designed panel options to cover the weight stack, 10 standard frame colors and 30 standard upholstery colours to the Signature Series line. "A facility's look and feel has an effect on member attraction, retention and even motivation. These first-of-their-kind options create unique environments that are appealing to exercisers and differentiate the space," said Chris Clawson, president, Life Fitness.
The Signature Series new weight stack collection uses Life Fitness StackWrap shroud covers, a permanent large-scale decal, to add colour and personality to a fitness environment. StackWrap shroud themes are available in steel, bronze, bamboo, redwood and two pattern options.
Using a technology developed by the automotive industry to withstand harsh outdoor conditions, StackWrap shroud covers will retain eye-catching good looks for years to come. Life Fitness is also packaging themes in its Gallery Collection design themes of six recommended configurations created by the company's interior designers and facility planning team.
Image: The new Signature shrouds. Top row, left to right - Refined, Serenity, Elegance; bottom row, left to right - Brilliance, Reflection, Renewal