Four million unit sales so far and GRAVITY's Total Gym system still provides an amazing business opportunity.

Forward-thinking fitness managers are helping club owners and purchasing directors understand how their current floor space dedicated to fixed, isolation pin-loaded equipment offers little or no return on investment and no differentiation from their competitors. People need to find training interesting if they are going to take it up. Whilst the idea that free-weights and strength training is vital can't be argued with, training on pin-loaded equipment has become unfashionable and it's expensive for kit that only does one thing.

An adductor machine has one purpose and can only be used for one thing. A Total Gym GTS has over 120 exercises available and a myriad of programming solutions for any fitness levels and costs about the same price.

Offering GRAVITY as a chargeable class in addition to membership provides an instant ROI that is unachievable on most equipment outlay. The fact that trainers can instantly get involved with team training provides a win-win scenario for clubs, trainers and clients. Total Gym and GRAVITY programming comes with its own unique system for trainer and club success - GRAVITY Clubhouse - ensuring trainers are kept fresh with programming ideas and brand loyalty. It's a complete turnkey business approach that clubs should look into to keep abreast of this growing trend.

For more information call 0845 602 7485 or visit website www.gravityuk.net