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The pandemic sparked a change of priorities and how many people regard physical activity. ClubIntel shares its findings into what fitness consumers now want, lifting the lid on who are the casual consumers, fitness explorers, routine junkies and wellness lovers.
HCM Handbook 2023
During the pandemic, people invested in home workout equipment and virtual training
subscriptions to stay fit. Skip to the present day, and many people want to maintain their
healthy lifestyles without returning to the gym or studio.
product innovation •
27 Apr 2023
The team behind female-focused workout protocol, P.volve, talk about their plans to build a global omnichannel brand based on technical training
HCM issue 1 2023
Lululemon has released a new digital service, Lululemon Studio, for which the prerequisite to
join is owning a Mirror fitness screen.
news •
17 Oct 2022
We hear about Les Mills’ latest strategy to drive mass market penetration, from the people making it happen
HCM issue 8 2022
Speedflex has introduced at-home workout machine Speedflex Blade. The product was
launched with the support of former footballers Alan Shearer – who is also a co-founder of the
company – and Dion Dublin.
news •
08 Jul 2022
A strategic alliance has been announced between music services provider, Feed Media Group and digital
fitness agency Sweatworks.
news •
22 Jun 2022
Virtuagym has launched a Video Workout platform which is natively integrated into its existing suite
of products.
news •
18 Oct 2021
EGYM has completed a US$41m Series E financing round led by Mayfair Equity Partners, a leading
tech and consumer growth investor.
news •
17 Sep 2021
The Gym Group and its hybrid partner, Fiit, have taken their relationship to a new level with the opening of in-gym Fiit Pods and Studios. HCM finds out more from Dan Shellard and Barney Harrison
HCM issue 8 2021
With interminable lockdowns and media scare stories that people would stay with digital or outdoor workouts, it has been an edgy time for the fitness industry. However, nothing can compare to the gym experience according to Les Mills CEO, Phillip Mills, who reviews the stats
HCM Handbook 2021
Paul Bedford and Jamie Owens discuss opportunities and tactics available to operators to regrow memberships
HCM issue 5 2021
The combining of physical and digital has been playing an important role in membership-based
fitness businesses, according to a new global customer survey by Virtuagym.
news •
01 Jun 2021
A new at-home fitness app will enable friends, communities, and coaches to remotely work out
together using live video links.
news •
09 Apr 2021
In spite of the boom in home workouts, research indicates consumers can’t wait to get back to the gym, with digital acting as a funnel for new members, says Phillip Mills
HCM issue 3 2021
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report,
in which the company estimates that more than 71,000 new health and fitness apps were
launched in 2020.
news •
25 Feb 2021
A new online fitness platform is looking to establish itself as the first to focus solely on
strength training.
news •
01 Feb 2021
Digital fitness brand Fiit has secured a deal with satellite TV giant Sky, to make its content available to Sky Q subscribers
Fit Tech issue 1 2021
Les Mills On Demand has been named as the "Best At-home Workout" award for 2020 by USA
Today, the internationally distributed daily newspaper.
news •
10 Dec 2020
Announcing the company's half-year results today (2 September), Richard Darwin, CEO of
The Gym Group (TGG), said the company was cashflow positive in the first month of
trading when gyms reopened and it was able to turn on its direct debit pipeline.
news •
02 Sep 2020
Tech giant Amazon has entered the highly-contested health and fitness tracking market with a huge
splash, launching an artificial intelligence (AI)-powered wearable alongside a subscription service
and smartphone app.
news •
01 Sep 2020
Equipment giant Technogym has introduced its new Excite line of fully-connected
cardio kit that has now been fitted with the Technogym Live user interface.
news •
31 Jul 2020
CrossFit Fort Ashton’s owner shares insights into how he built his tribe and got them through lockdown
HCM issue 6 2020
How Chinese operators Life Turbo and Will’s Gym tackled reopening
HCM issue 5 2020
Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
HCM issue 4 2020
The senior management team explain how they are developing a network of connected health across the UK
HCM issue 4 2020
Life Fitness, the global leader in commercial fitness equipment, has been appointed as the
new and
exclusive primary supplier to leisure facilities operator, Parkwood Leisure.
product innovation •
16 Apr 2020
Precor has developed a set of resources for gym operators, designed to keep members
engaged throughout the
lockdown periods caused by the COVID-19 pandemic.
product innovation •
06 Apr 2020
The coronavirus pandemic has seen the fitness industry pivot to digital. We look at the longer-term implications
Fit Tech issue 1 2020
A new national campaign has been launched to encourage people to stay physically active at their
homes during the COVID-19 (Coronavirus) lockdown.
news •
27 Mar 2020
Latest News
Having piloted the McFit rebrand earlier this year, RSG Group has now lifted the lid ...
Latest News
James Balfour, co-founder of 1Rebel, talks about how the boutique operator is having its best ...
Latest News
Basic-Fit topped four million members – a 13 per cent increase – and opened a ...
Latest News
FitnessKPI has closed an investment round for more €1 million that will help it accelerate ...
Latest News
With the 2024 Paris Games about to begin, GLL is celebrating the fact that 94 ...
Latest News
Sector leaders in the UK have collaborated to create the Physical Activity Leadership Network that ...
Latest News
Female health expert, The Well HQ has teamed up with training provider, The Fitness Group, ...
Latest News
Fitness-focused hospitality brand and management company Equinox Hotels has announced plans to open a modern ...
HCM promotional features
Sponsored
“The level of support I get from Xplor Gym is what customer service is all about ”
HCM promotional features
Sponsored
Adding EGYM’s easy onboarding, personalised workouts and progress-tracking
is driving retention and engagement at Vivacity Premier Fitness
HCM promotional features
Sponsored
A major refurbishment of Sport Ireland Fitness by Technogym has
created a world-class public gym at the home of Irish sport
HCM promotional features
Sponsored
Sustainability in the fitness industry is coming on in leaps and bounds as more
operators refurbish their gym equipment to save money and the planet
HCM promotional features
Sponsored
We all know we need to stand more. Now an exciting new partnership between Physical and Teca Fitness expands this thinking into UK gyms and beyond
HCM magazine
Dr Tim Anstiss is developing coachbots that are supporting positive
behaviour change for operators such as Life Leisure and KA Leisure
HCM magazine
The Maybourne Group has unveiled its all-new London
hotel The Emory. Megan Whitby goes behind the scenes
at Surrenne, its cutting-edge health and wellness club
HCM magazine
HCM People
Jonny Wilkinson
Founder, One Living“Trust is the difference between logic and magic. Magic comes in those moments like the World Cup drop kick when you let go and go all in”
HCM magazine
A new study has found major differences in the way males and females utilise fat during exercise, as Kath Hudson reports
HCM magazine
Indoor bikes may remain stationary, but the discipline is in constant motion.
Innovators tell Steph Eaves how they’re keeping pace with the latest trends
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Featured supplier news
In today's rapidly evolving fitness industry, where many online courses promise secret
formulas for entrepreneurial success, the reality is that few provide the necessary
knowledge to thrive in this fast-changing profession.
Featured supplier news
Altrafit has taken further steps to cement its reputation as a provider of high-quality,
affordable functional fitness equipment that is built to last with the development and
introduction of a new functional fitness keg for luxury gym operator, Third Space.
Company profiles
Absolute Performance designs and installs world-class gyms for commercial, educational, elite sports, military, blue light ...
Company profiles
Wattbike is chosen by the world’s top sporting teams, elite athletes, coaches, plus hundreds of ...
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